Q: Which of Cialdini’s persuasion principle(s) will be at the core of your marketing communication?…
A: Wagyu a beef based dish of Japan. It has marbled meat and is famous across the globe. It has entered…
Q: What are the problems encountered by SMEs when using social media to market their business? Give me…
A: SMEs are the small and mid-size enterprises, that are generally maintained moderate revenue and need…
Q: what role marketing materials have in promotion strategy
A: Marketers use promotion to inform, convince, or remind consumers and B2B users in order to sway…
Q: With the majority of health-care costs spent for the treatment of chronic diseases and the reason…
A: Information and digital technology have brought many new inventions to the world. Significant…
Q: Discuss the demographic approach to segmentingconsumer markets.
A: Market segmentation divides a market into subgroups based on demographics, requirements, priorities,…
Q: For what reasons might a firm choose an option other thanmaking a good or service in-house? Why is…
A: Outsourcing is a process in which, a firm selects a third party, which is not related to the firm.…
Q: untered by SMEs when using social m
A: Features of social media: 1.Members of these sites are not required to own a web server. Free space…
Q: . How does a positioning map work? What are its benefits?
A: Positioning maps show where existing products and services are located in the market, allowing a…
Q: With a classmate, choose a product and come up with aslogan representing each of the six positioning…
A: Marketers have to prepare an appropriate positioning strategy for their products and services. The…
Q: What are the four basic elements of relationship marketing?
A: In modern era, marketing practices are changing its approach to reach and attract customers. It…
Q: Identify the six types of business goods andservices.
A: Business products are goods and services that businesses buy to manufacture their goods or run their…
Q: Your product is hand sanitizers and it has 3 scents such as blueberry, lemon, and apple. How are you…
A: Customers will be more likely to visit your website and learn about your hand sanitizer product if…
Q: True or False: "Good web design" is centered on the creation of aesthetically-pleasing designs True…
A: A good web design is simple to use, aesthetically pleasant, and appropriate for the website's target…
Q: eview their current processes and operations. Select 1 (one) area of focus and identify a minimum…
A: Capitalism is very good in creating wealth but it is very poor in distributing that wealth.…
Q: What are the major categories ofdemographic segmentation?
A: Market segmentation divides a market into subgroups based on demographics, requirements, priorities,…
Q: What are AIO statements? How are they used by marketers?
A: Understanding about customers is the most important task which any marketer can execute. This gives…
Q: O Companies that offer eco-friendly products domestically and internationally O Companies that help…
A: Brand is created on the basis of trust and transparency. When a company gives consistent quality of…
Q: Describe how technology could affect an organization in managing a culturally diverse workforce.…
A: Technology is one of the most powerful instruments accessible to business and HR leaders in creating…
Q: Describe the three types of survey questions and outline the advantages and disadvantages of each
A: Introduction: Survey questions are a kind of tool for collecting data or information regarding the…
Q: CRM software. Act! is a type of customer relationship management software. Visit the website shown…
A: Customer relationship management is the activity of establishing and maintaining relationships with…
Q: Describe the components of integrated marketing communications (IMC). 8. Select any company and…
A: The organisation makes the prospective customers aware about it's offering via various communication…
Q: Do a 4P analysis of Aparigraha Yoga. What can be done better to scale AY and make sure that their…
A: Going paperless and pesticide-free (using on a regional basis completely fictitious ozonized-water…
Q: w is segmentation by family lifecycle and household typeuseful to marketers? Briefly describe your…
A: Demographic factors like age, gender, family, job, and education level determine consumer buying…
Q: for IKEA. write at least 100 words b. market wants (psychographic/lifestyle) (for IKEA)
A: A company will try to create value for customers in terms of product and services and for…
Q: ._______ Informing the press or government officials about unethical practices within one’s…
A: Every business has lots of processes and operation going on in it. There are lots of stakeholders in…
Q: Distinguish among surveys, experiments, and observationalmethods of primary data collection. Cite…
A: Marketing research is done by the marketer in order to gain insights from the real field. It…
Q: What are the four determinants of amarket-specific strategy?
A: Strategy is the choices made by the company to achieve its goal. These choices can be to do or not…
Q: Explain several social factors that affect ethics in an organization.
A: Various organisations and businesses have different ethical codes and guidelines. They each have…
Q: Describe the four components necessary foreffective segmentation.
A: Segmentation describes the process of marketer where they initially group their customers into their…
Q: What is a product line? Discuss the various product line decisions marketers make and how a company…
A: Marketing mix implies certain factors that business may have control of to stimulus purchasing…
Q: Explain the marketing process in your own words. The Strategic Marketing Analysis, Marketing…
A: Marketing refers to the process which starts from creating or recognising the demand and addressing…
Q: Identify the legal constraints on pricing decisions
A: Pricing determines the amount of money a manufacturer will get in return for services and…
Q: How do you effectively manage an advertising campaign? Explain the key aspects of managing social…
A: Advertising campaign refers to planned advertisements in order to persuade people to purchase…
Q: Conduct research to discover a company that has gone beyond e-commerce to develop an e-business…
A: The chosen company is Amazon.com. Amazon offers a wide range of products and services to both…
Q: A large retailer has just experienced a breach. The CIO has explained to the board of directors that…
A: A chip-and-PIN card is a payment card with a smart chip that, as an added security measure, often…
Q: Need help writing a paragraph about an error Sam & Micaela are making with their market research…
A: We know that Sam and Mikaela met while studying marketing at San Juan University. Both were…
Q: Describe two ways marketers keepcustomers.
A: A customer is an individual or company who purchases goods or services from another company.…
Q: Starbucks and Barnes and Noble have a famously successful alliance, which has been replicated across…
A: Starbucks is a company that specializes in coffee business. It had started in 1971. Starbucks serves…
Q: What is the most important factor in a strategic alliance?
A: In strategic alliance, two firms get into mutual agreement to form a group or alliance between them.…
Q: Need help answering the question below. How could managers of customer service providers help…
A: Customer service is important for a firm. There are customer service providers who are guided by…
Q: A. Marketing can help finance by: a. Keeping per unit production costs low b. Selling products at…
A: Marketing and finance are part of business and therefore related to each other. Both departments…
Q: What reasons are generally given for imposing trade restrictions?
A: The term "barrier to trade" alludes to several obstacles that prevent goods and/or services from…
Q: What are the major forces in consumerism today?
A: Consumerism means that consumers should buy more goods and services. Consumerism is important for…
Q: can you give me at least 5 questions related to insurance? For example: What type of insurance do…
A: The insurance industry is a rapidly growing industry because more and more people are becoming aware…
Q: The Lilly Pulitzer brand of brightly colored dresses and resort themed designer items is the uniform…
A: A concept of marketing the goods and services not only for the benefit of the customer but also for…
Q: It seems you can’t get away from the buzz of online, mobile, and social media marketing from the…
A: An independent retailer is one that does not depend on one outlet and owns more than a single…
Q: Which of these can be used to segment the whole population into groups? * Fit to the value…
A: * Option B , Age
Q: Why do we consider that creating an innovative company culture is the key success factor for…
A: Creativity and innovation is very important for the success of the company. Customers today want new…
Q: Need help writing a paragraph about an error they are making with market segmentation. *article is…
A: Starting and sustaining a business is a difficult task which requires the entrepreneurs to have a…
Q: Suppose you were asked to be a marketing consultant for arestaurant specializing in a regional…
A: Employees are the most important asset for any company. Company is created by people and they help…
Engaging in product design for manufacturability reduces
Training costs | Preproduction design time | Assembly time |
---|---|---|
Yes | Yes | Yes |
Training costs | Preproduction design time | Assembly time |
---|---|---|
No | No | No |
Training costs | Preproduction design time | Assembly time |
---|---|---|
Yes | Yes | No |
Training costs | Preproduction design time | Assembly time |
---|---|---|
No | Yes | Yes |
Trending now
This is a popular solution!
Step by step
Solved in 2 steps
- Chris Dykstra, responsible for loss prevention at Electronics took a deep breath before he launched into making his case for the changes that he was proposing to the company's shoplifting policy. He knew that convincing Ross Chenoweth was going to be a hard sell. Ross, the president and CEO was the son of the founder of the local, still-family-owned consumer electronics chain based in Phoenix, Arizona. He'd inherited not only the company, but also, his father's strict moral code. "I think it's time to follow the lead of other stores," Chris began. He pointed out that most Other retailers didn't bother calling the police and pressing charges unless the thief had shoplifted merchandise worth more than $50 to $100. In contrast, Westwind currently had a zero-tolerance policy toward theft that Ross's father had put in place when he started the business. Chris wanted to replace that policy with one that prosecuted only individuals between IS and 65 who had stolen more than $20 worth of goods, and who had a previous history of theft at Westwind. In the case of first-time culprits under IS or over 65, he argued for letting them Off With a strict warning, regardless of the value of their ill-gotten goods. Repeat offenders would be arrested. "Frankly, the local police are getting pretty tired Of having to come to Our stores every time a teenager sticks a CD in his jacket pocket," Chris pointed out. "And besides, we just afford the costs associated with prosecuting everyone." Every time he pressed charges against a shoplifter who'd made Off with a $10 item, Westwind lost money. The company had to engage a lawyer and pay employees Overtime for their court appearances. In addition, Chris was looking at hiring more security guards to keep up with the workload. Westwind was already in a losing battle at the moment with mass retailers who were competing all too successfully on price, so passing on the costs of its zero-tolerance policy to Customers wasn't really an option. " Let's concentrate on catching dishonest employees and those organized-theft rings. They're the ones who are really hurting us," Chris concluded. There was a long pause after Chris finished his carefully prepared speech. Ross thought about his recently deceased father, both an astute businessman and a person for whom honesty was a key guiding principle. If he were sitting here today, he`d no doubt say that theft was theft—that setting a minimum was tantamount to saying that stealing was acceptable, just as long as you steal too much. He looked at Chris. "You know, we've both got teenagers. Is this really a message you want to send out, especially to kids? You know as well as I do that there's nothing they like better than testing limits. It's almost an invitation to see if you can beat the system." But then Ross faltered as he found himself glancing at the latest financial figures on his desk—another in a string of quarterly losses. If West-wind went under, a lot of employees would be looking for another way to make a living. In his heart, he believed in his father's high moral standards, but he had to ask himself: Just how moral could Westwind afford to be? Continue Westwind's zero-tolerance policy toward shoplifting. It's the right thing to do—and it Will pay Off in the end in higher profitability because the chain's reputation for being tough on crime Will reduce overall losses from theft.Chris Dykstra, responsible for loss prevention at Electronics took a deep breath before he launched into making his case for the changes that he was proposing to the company's shoplifting policy. He knew that convincing Ross Chenoweth was going to be a hard sell. Ross, the president and CEO was the son of the founder of the local, still-family-owned consumer electronics chain based in Phoenix, Arizona. He'd inherited not only the company, but also, his father's strict moral code. "I think it's time to follow the lead of other stores," Chris began. He pointed out that most Other retailers didn't bother calling the police and pressing charges unless the thief had shoplifted merchandise worth more than $50 to $100. In contrast, Westwind currently had a zero-tolerance policy toward theft that Ross's father had put in place when he started the business. Chris wanted to replace that policy with one that prosecuted only individuals between IS and 65 who had stolen more than $20 worth of goods, and who had a previous history of theft at Westwind. In the case of first-time culprits under IS or over 65, he argued for letting them Off With a strict warning, regardless of the value of their ill-gotten goods. Repeat offenders would be arrested. "Frankly, the local police are getting pretty tired Of having to come to Our stores every time a teenager sticks a CD in his jacket pocket," Chris pointed out. "And besides, we just afford the costs associated with prosecuting everyone." Every time he pressed charges against a shoplifter who'd made Off with a $10 item, Westwind lost money. The company had to engage a lawyer and pay employees Overtime for their court appearances. In addition, Chris was looking at hiring more security guards to keep up with the workload. Westwind was already in a losing battle at the moment with mass retailers who were competing all too successfully on price, so passing on the costs of its zero-tolerance policy to Customers wasn't really an option. " Let's concentrate on catching dishonest employees and those organized-theft rings. They're the ones who are really hurting us," Chris concluded. There was a long pause after Chris finished his carefully prepared speech. Ross thought about his recently deceased father, both an astute businessman and a person for whom honesty was a key guiding principle. If he were sitting here today, he`d no doubt say that theft was theft—that setting a minimum was tantamount to saying that stealing was acceptable, just as long as you steal too much. He looked at Chris. "You know, we've both got teenagers. Is this really a message you want to send out, especially to kids? You know as well as I do that there's nothing they like better than testing limits. It's almost an invitation to see if you can beat the system." But then Ross faltered as he found himself glancing at the latest financial figures on his desk—another in a string of quarterly losses. If West-wind went under, a lot of employees would be looking for another way to make a living. In his heart, he believed in his father's high moral standards, but he had to ask himself: Just how moral could Westwind afford to be? Adopt Chris Dykstra`s proposed changes, but with a higher limit than the proposed $20 amount (say, $50 or $100), but which is still less than the cost of prosecution. In addition, make sure that the policy isn't publicized. That way, you'll reduce costs even more and still benefit from your reputation for prosecuting all shoplifters.Chris Dykstra, responsible for loss prevention at Electronics took a deep breath before he launched into making his case for the changes that he was proposing to the company's shoplifting policy. He knew that convincing Ross Chenoweth was going to be a hard sell. Ross, the president and CEO was the son of the founder of the local, still-family-owned consumer electronics chain based in Phoenix, Arizona. He'd inherited not only the company, but also, his father's strict moral code. "I think it's time to follow the lead of other stores," Chris began. He pointed out that most Other retailers didn't bother calling the police and pressing charges unless the thief had shoplifted merchandise worth more than $50 to $100. In contrast, Westwind currently had a zero-tolerance policy toward theft that Ross's father had put in place when he started the business. Chris wanted to replace that policy with one that prosecuted only individuals between IS and 65 who had stolen more than $20 worth of goods, and who had a previous history of theft at Westwind. In the case of first-time culprits under IS or over 65, he argued for letting them Off With a strict warning, regardless of the value of their ill-gotten goods. Repeat offenders would be arrested. "Frankly, the local police are getting pretty tired Of having to come to Our stores every time a teenager sticks a CD in his jacket pocket," Chris pointed out. "And besides, we just afford the costs associated with prosecuting everyone." Every time he pressed charges against a shoplifter who'd made Off with a $10 item, Westwind lost money. The company had to engage a lawyer and pay employees Overtime for their court appearances. In addition, Chris was looking at hiring more security guards to keep up with the workload. Westwind was already in a losing battle at the moment with mass retailers who were competing all too successfully on price, so passing on the costs of its zero-tolerance policy to Customers wasn't really an option. "Let's concentrate on catching dishonest employees and those organized-theft rings. They're the ones who are really hurting us," Chris concluded. There was a long pause after Chris finished his carefully prepared speech. Ross thought about his recently deceased father, both an astute businessman and a person for whom honesty was a key guiding principle. If he were sitting here today, he`d no doubt say that theft was theft—that setting a minimum was tantamount to saying that stealing was acceptable, just as long as you steal too much. He looked at Chris. "You know, we've both got teenagers. Is this really a message you want to send out, especially to kids? You know as well as I do that there's nothing they like better than testing limits. It's almost an invitation to see if you can beat the system." But then Ross faltered as he found himself glancing at the latest financial figures on his desk—another in a string of quarterly losses. If West-wind went under, a lot of employees would be looking for another way to make a living. In his heart, he believed in his father's high moral standards, but he had to ask himself: Just how moral could Westwind afford to be? Adopt Chris Dykstra's proposed changes and show more leniency to first-time offenders. It is a more cost effective approach to the problem than the current policy, plus it stays close to your father's Original intent.