Every plan should start with a goal in mind. A plan that is not written is just an idea.     Both statements are true     Both statements are false     The first statement is false. The second is true     The first statement is true The second is false

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Every plan should start with a goal in mind. A plan that is not written is just an idea.
   
Both statements are true
   
Both statements are false
   
The first statement is false. The second is true
   
The first statement is true The second is false
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