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- 1. Management at a U.S. company trying to market tomato paste in the Middle East did not know that, translated into Arabic, tomato paste is “tomato glue.” How could they have known in time to avoid problems? 2. Give examples of how the self-reference criterion might be manifested. QChapter 14 discusses the nature of problem recognition.Imagine you are a marketing manager for Nissan X-Trail4Dogs and designing a marketing strategy to stimulateproblem recognition:a. Would you focus on the actual state or thedesired state? Why?b. Describe a sample advertisement or promotionalcommunication that you might use in a campaignbased on your answer for part a23. A marketer should understand that some general traits of a brand name are Select one:a. Easy to pronounceb. Easy to recognize c. Easy to memorize or recall d. All of these answers are correct.
- 1. The Dove Real Beauty campaign focused their research efforts on ascertaining opinions about soap--color, scent, and packaging. Group of answer choices True False 2. Excellence theory is specific to public relations and sets the foundations for strategic efforts: it's about knowing your publics, building relationships, listening, and providing benefit for both the client and those they are trying to reach. Group of answer choices True FalsePlease answer all of them I will leave a comment and a like. please im begging yoi ! QUESTION 23 ________ research is a nonscientific investigation. It is a method of gathering data that does not follow the scientific method and is typically subjective and exploratory. A. Content Analysis B. Academic Research C. Informal Research D. Formal Research QUESTION 24 ________is the extent to which a survey, test or measuring procedure yields the same results on repeated trials. A. Reliability B. Accuracy C. Validity D. Credibility QUESTION 25 The target of communications in Advertising is called a________ A. Market B. Public C. Bull’s-eye D. Audience QUESTION 26 A key INITIAL flaw in the Candyland research was that: A. The firm did not initially speak to members of the primary public B. The firm thought the colors…15) Benjamin, a marketer of an investment services company, noticed that most of his target customers do not have any retirement plan. He tracks the prospects through large-scale promotional efforts to meet his sales target. Benjamin most likely practices the ________. A) production concept B) marketing concept C) selling concept D) product concept E) societal marketing concept
- 9. Socio-cultural analysis is a type of internal analysis. Question 9 options: True False Previous PageNext PageAre these Dogs, Stars, Question mark or Cash Cows? Why? BNSF Duracell Fruit of the Loom Garan Incorporated Justin Brands Richline Group See's Candies Ben Bridge Jeweler Berkshire Hathaway Energy Company Nebraska Furniture Mart Lubrizol Corporation BoatU.S. Marmon Holdings, Inc. Borsheims Fine Jewelry McLane Company Brooks MedPro Group Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.1) ------- a consumer experiences the brand by seeing it, thinking it, the likely it, so will strongly registered in memory. Select one: a. Brand awareness b. Brand building c. Brand equity d. Based brand equity 2) Descriptive and persuasive elements increase the burden on marketing communications to build awareness. Select one: O True O False
- Many people think that fangirls are crazy teenage girls who cry because of their obsession with a celebrity. They believe that the fangirls have no lives and devote them to these stars that appear on TV screens (http://insert-name-here.weebly.com/reflections/the-psychology-behind-fangirling; https://www.youtube.com/watch?v=nS2QqSQbjOQ). A fangirl is a generic term that can mean anyone from any age (usually teenagers) who is ‘obsessed’ with a band, artist, actor, sportsperson, television series, or even books. Each one of these categories is put into something called a fandom. Fandom stands for ‘fanatic domain’. Fangirls or fanboys talk about their obsession in these domains, usually on social media. Several factors drive people into being fans - social (family, group affiliation), psychological (self-esteem, escape), personal (aesthetic, entertainment, eustress, economic). From a marketer’s perspective, how will the knowledge of these factors influence the marketing strategy of any…Vineeta has tendency to favour information that supports her existing beliefs and ignore information that contradicts those beliefs. This is a case of a. Anchoring bias b. Escalation of commitment c. Favouritism d. Confirmation biasA study purportedly conducted by James Vicary teaches us what about the power of subliminal perception and its effect on advertising? a. Subliminal advertising can profoundly affect a consumer’s decision- making process. b. Subliminal advertising affects a consumer’s decision-making process but only when it involves comfort foods such as popcorn and soda. c. Subliminal advertising is effective on those who believe in the power of the unconscious. d. Subliminal advertising was never supported, since Vicary ultimately admitted that he never truly conducted such a study.