Instruction: Group and classify each given words below that corresponds to each P's. MARKETING MIX Product Price Promotion Place People Seling Price Appearance Warranty Functionality Discounts Payment Arrangements Sponsorships Advertising Public Relations Activities Distribution Channels Logistics Service Levels Service Provided Attudes Customer Service Quality Message Price Matching Services Message Location Appearance Packaging Credit Terms Media Market Coverage Employee Portrayal

Instruction: Group and classify each given words below that corresponds to each P's. MARKETING MIX Product Price Promotion Place People Seling Price Appearance Warranty Functionality Discounts Payment Arrangements Sponsorships Advertising Public Relations Activities Distribution Channels Logistics Service Levels Service Provided Attudes Customer Service Quality Message Price Matching Services Message Location Appearance Packaging Credit Terms Media Market Coverage Employee Portrayal

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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