ITechnology has been selling computer hardware, software, and other computer gadgets and accessories for the last 12 years. Sales are steady with total figures second only to MegaCD, the number one retailer of computer parts and accessories. ITechnology has 10 branches nationwide and the majority have sales personnel who man the stores. ITechnology is owned by Rolando Velasquez and his family. Because of his age, Mr. Vasquez handed the management to his daughter, Corazon, who recently graduated with a degree in HRM. She is planning to pursue her MBA next year. Within a week of staying at ITech's office in Makati and visiting its store in nearby Glorietta, Cora found out that the sales personnel are happy and satisfied. Pay increases are given every year. Spot bonuses are given by her father in every branch based on observed outstanding performance every month. However, Cora found out that the company did not practice performance evaluation. All bonuses are based on “observed" evaluation. Cora did not want to take all this sitting down. She believes performance evaluation is important as it would serve as the basis for many major decisions in the future. She went around the store and wondered. She felt that the sales personnel are happy with their work. She thinks that something must be done to maintain their satisfaction. They deserve to be appraised fairly. Their performance should nave been equally rewarded based on fair measures of performance. zuestions: ** Is there really an urgency to install a performance appraisal system in ITechnology? Why or why not? * Why do think Cora felt the need to install a performance appraisal system? holn in maintaining the

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Chapter12: Managing Human Talent
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Subject: Human resource management Answer question number 2 only
Source: Zarate, Cynthia A. (2014). Human Resource Management, C & E Publishing, Inc.
ACTIVITY 2
GASE STUDY: HRM INCIDENT IN PERFORMANCE EVALUATION
AND EMPLOYEE MOVEMENTS
ITech and Performance Appraisal
is for classroom discussion only and is not intended to show correct or incorrect
manugennd information of the characters involved are altered and the structures and procedures
delae raanization are purely hypothetical to fit the situation depicted in the case. The company is
disquised to protect the identity of the owners).
ITechnology has been selling computer hardware, software, and other
computer gadgets and accessories for the last 12 years. Sales are steady with
total figures second only to MegaCD, the number one retailer of computer parts
and accessories. ITechnology has 10 branches nationwide and the majority
have sales personnel who man the stores.
ITechnology is owned by Rolando Velasquez and his family. Because of
his age, Mr. Vasquez handed the management to his daughter, Corazon, who
recently graduated with a degree in HRM. She is planning to pursue her MBA
next year.
Within a week of staying at ITech's office in Makati and visiting its store
in nearby Glorietta, Cora found out that the sales personnel are happy and
satisfied. Pay increases are given every year. Spot bonuses are given by her
father in every branch based on observed outstanding performance every month.
However, Cora found out that the company did not practice performance
evaluation. All bonuses are based on "observed" evaluation. Cora did not want
to take all this sitting down. She believes performance evaluation is important
as it would serve as the basis for many major decisions in the future.
She went around the store and wondered. She felt that the sales personnel
are happy with their work. She thinks that something must be done to maintain
their satisfaction. They deserve to be appraised fairly. Their performance should
nave been equally rewarded based on fair measures of performance.
Questions:
1. Is there really an urgency to install a performance appraisal system in ITechnology?
Why or why not?
. Why do think Cora felt the need to install a performance appraisal system?
. How can the installation of a performance appraisal system help in maintaining the
employees' high morale?
Transcribed Image Text:Source: Zarate, Cynthia A. (2014). Human Resource Management, C & E Publishing, Inc. ACTIVITY 2 GASE STUDY: HRM INCIDENT IN PERFORMANCE EVALUATION AND EMPLOYEE MOVEMENTS ITech and Performance Appraisal is for classroom discussion only and is not intended to show correct or incorrect manugennd information of the characters involved are altered and the structures and procedures delae raanization are purely hypothetical to fit the situation depicted in the case. The company is disquised to protect the identity of the owners). ITechnology has been selling computer hardware, software, and other computer gadgets and accessories for the last 12 years. Sales are steady with total figures second only to MegaCD, the number one retailer of computer parts and accessories. ITechnology has 10 branches nationwide and the majority have sales personnel who man the stores. ITechnology is owned by Rolando Velasquez and his family. Because of his age, Mr. Vasquez handed the management to his daughter, Corazon, who recently graduated with a degree in HRM. She is planning to pursue her MBA next year. Within a week of staying at ITech's office in Makati and visiting its store in nearby Glorietta, Cora found out that the sales personnel are happy and satisfied. Pay increases are given every year. Spot bonuses are given by her father in every branch based on observed outstanding performance every month. However, Cora found out that the company did not practice performance evaluation. All bonuses are based on "observed" evaluation. Cora did not want to take all this sitting down. She believes performance evaluation is important as it would serve as the basis for many major decisions in the future. She went around the store and wondered. She felt that the sales personnel are happy with their work. She thinks that something must be done to maintain their satisfaction. They deserve to be appraised fairly. Their performance should nave been equally rewarded based on fair measures of performance. Questions: 1. Is there really an urgency to install a performance appraisal system in ITechnology? Why or why not? . Why do think Cora felt the need to install a performance appraisal system? . How can the installation of a performance appraisal system help in maintaining the employees' high morale?
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