Khalid believes that innovation and entrepreneurship should not be taught to engineering students. He believes it is a business course. Do you agree with Khalid? Else how would you convince Khalid that innovation and entrepreneurship are key drivers in today’s engineering world?
Khalid believes that innovation and entrepreneurship should not be taught to engineering students. He believes it is a business course. Do you agree with Khalid? Else how would you convince Khalid that innovation and entrepreneurship are key drivers in today’s engineering world?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Khalid believes that innovation and entrepreneurship should not be taught to engineering students. He believes it is a business course. Do you agree with Khalid? Else how would you convince Khalid that innovation and entrepreneurship are key drivers in today’s engineering world?
2. Need pull innovation is particularly important at mature stages in industry or product lifecycles when there is more than one offering to choose from. Elaborate/explain this statement giving an example to demonstrate your understanding.
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