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Provide a marketing plan for tourism destination in Bicol Philippines
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- I need help creating a marketing strategy for my marketing planoutline including the following: MARKETING STRATEGY3.1 Mission3.2 Marketing Objectives3.3 Financial Objectives3.4 Target Markets3.5 Positioning3.6 Strategies3.7 Marketing Program3.8 Marketing Research My product: The Full Pumice Stone Shower Mat is a demonstration of inventiveness and style. Made totally out of regular pumice stones, it conveys a double reason usefulness, filling in as both an exfoliator and a massager. As you step onto the mat, the pumice stones carefully peel your feet, successfully eliminating dead skin cells and improving blood circulation. The non-slip backing guarantees wellbeing, giving a protected balance even in wet conditions. Express farewell to untidy and awkward pumice stone schedules; our shower mat flawlessly incorporates this peeling system into your everyday shower routine, offering an issue-free and empowering experience.You are a marketing consultant for UnderArmour (https://www.underarmour.de/en-de/) in the DACH Region. Before giving strategic advice, you need to gather data and relevant information about the company ́srunning category. To do so, please collect and evaluate the current marketing mix of the company ́s running product category in the DACH Region. Explain Product, Price, Promotion, Place, Consumers/Target segments, Unique selling points (200-250 words total)Organica Pty Ltd manufactures protein bars. They have an established the product that is in the mature phase of the product life cycle but sales are falling due to increased competition. (a) List and describe TWO market segments Organica Pty Ltd could use to segment the market. (b) Name and explain ONE product strategy and ONE promotion strategy that Organica Pty Ltd could use to improve sales and remain competitive.
- 1. Choose a specific e-commerce website catering to tourism and hospitality.2. Describe their offerings (products and services).3. Describe the features and contents of the site.4. Is their website user-friendly to consumers? Why or why not?5. Give recommendations to further improve their relationship with customersThe marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. Questions 1. Provide a discussion on the 4P’s of the marketing mix for a product of your choice. 2. Determine the market segmentation for the product discussed in question 1 above.You are marketing manager for a noodle company. Your company is launching a new noodlesoon called ‘Amazing Thai’. This noodle tastes delicious and uses Thai ingredient. Define the term “target market”, and suggest a potential target market for new ‘Amazing Thai”
- Develop a strategic marketing plan for your coffee shop business. The plan must contain the following elements: ii) Defines the branding elements of the business. (1) Explain what the selected logo represents for the business. (2) Mention the distinctive elements of the business that allow the value proposition to be transmitted. (3) Discuss what represents a competitive advantage in the context of the business brand.F. Marketing strategy i) Identify the product positioning strategy vs. the competition (e.g. cost leadership, differentiation, focus, etc.). Explain what it is and how you would implement it. ii) Describe the advertising strategies to be used to market the business. Consider both traditional marketing elements and digital strategies. iii) Explain the promotion strategy to: (1) Attract new customers (2) Customer retentionDescribe what you understand by market segmentation and why it is important to carryout segmentation for fire angels? What bases can you segment a market for a product like an umbrella? Discuss how you can measure effectiveness of a market segment that angels wouldwish to target?Summarize your marketing for the V Fusion + Energy product line. Propose your product, branding, and packaging strategy. Explained how you will differentiate yourself against the competition, and explained how the firm may expand upon its product line in the future. Develop your distribution strategy for the product. What retail outlets will sell your new product? How will you manage your supply chain? Develop your pricing and promotional strategy. How will it focus on your target market? Analyze Integrated Marketing Communications. How will you provide clarity and consistency across multiple mediums to maximize the communicative impact?
- As a marketing manager of the chosen company, you are required to prepare a marketing plan for the company’s new product or service to be launched in Hong Kong. (Disney Plus) Gather background information aboutthe industry, chosen company, its new product/service, market(s), competitors, and competing/ substitute products; Formulate a marketing plan for the new product/service carefully and intelligently; and 1500 words with reference APA Format1. Prepare a detailed e-commerce marketing plan for a “fictitious” product/service which is to be launched in the country. 2. Undertake a current situation analysis, including SWOT analysis, Porter’s Five Forces etc. for the product/service. 3. Identify your e-commerce company’s marketing objectives and goals for B2C and B2B target markets in the country. 4. Prepare an appropriate segmentation, targeting and positioning strategy for your product/service.KidsVilla is planning to start its own line of kidswear. The company is planning to open 30 stores across three cities i.e. Mumbai, Delhi and Bangalore. The company is targeting the 1 to 10 years of age group. The brand will target a large number of middle-class customers. The company will compete with all the local players. 1. The management has asked you to explain various types of segmentation for Kidsvilla. 2. Explain various promotion mix techniques that you will use to promote KidsVilla traditional and online media. 3.a. Explain the concept of needs, wants, and demands with an example of your choice. 3.b. Explain the marketing orientation with examples. According to you which is the most important orientation.