Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Concept explainers
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
Question
Prepare 5 important points from the article
Transcribed Image Text:Vol 2. No. 2
FEBRUARY 2021
UNTOLD STORY
shares the reality of labours that inspired and motivated athers to change
Poultry-luck of a travel agency business
Nur Azreen Mokhyi and Mohd Alzaiery Abdul
KEDAI AYAM SEGAR
HEEZRAD
MEMBORONG DAN MEMBEKAL AYAM SEGAR SETIAP HARI
atan penghantaran disediakan Talan 24 jam: 012
AVAN HEE
TAKUT KE
JANGAN RISAUK
01
Proud of new business adventure: Heezrad and Izzati (both at the centre) with their loyal employees in front of Heezrad Ayam in Salak Tinggi.
The immediate and dreadful impacts of
COVID-19 pandemic to the economy
have left many businesses struggling for
their survival. Among others, the most
affected businesses are those that are
essentially driven by human-based
services such as tourism agency.
The poultry-selling small enterprise
operates in Salak Tinggi, Sepang was
not started out of nothing. It began
from door-to-door food delivery
service before Heezrad was triggered
to venture into chicken retailing
business knowing that fresh chickens
are on high demand.
Although the travel agency business is
more lucrative, Heezrad and his wife
are grateful that they have the
opportunities to find alternative source
of income and learn new skills and
experiences.
Ezigo Holiday Sdn. Bhd., a travel
agency owned by Nik Mohd Heezrad Heezrad and his team quickly learn
(Heezrad, 34) and his wife Nur Izzati
Md Zuldin (Izzati, 32) is not spared
from the effects of COVID-19,
Heezrad Ayam is not just a short run
solution because they are planning to
expand it even further. Heezrad aims
to open a factory to support its
business operation and is now waiting
for
tips and tricks of chicken selling
business from a bunch of helpful
experienced retailers and invested a
decent amount to acquire necessary
business
approval.
Heezrad and his wife
loan
Nonetheless,
are still hoping their globetrotting
business will re-operate soon and
become larger than ever before once
the pandemic crisis is over.
The married couple started their travel
business in 2014 and have employed 11
workers. As the agency grows over
time, they manage to generate up to
five figures of take home pay a month.
However, due to cross border travel
restriction imposition to contain the
spread of COVID-19, the company has
no other options than temporarily
suspended their business operation.
assets.
Apart from making a living for this
couple
important factor that makes them felt
thrill starting their new chicken retail
business is because of the loyalty of
their 11 travel agency workers who
are willing and giving full support to
join them in the new business
adventure under Heezrad Ayam Sdn.
Bhd, also known as Heezrad Ayam.
small family,
another
Such circumstance did not stop
Heezrad and his wife from giving up
and finding other opportunities. With
skills and passions in business already
in hand, they quickly shifted their
travel agency into a new business line
by selling chicken.
Now, Heezrad Ayam not only sells
chicken, but also supplies food and
vegetables to customers encompassing
retailers, wholesalers, and canteen
operators at factories.
Travel memories: Izzati (first from left) and Ezigo
Holiday's tourist group during their visit to
Milan, Italy.
4 | THE LABOUR
EIS-UPMCS CENTRE FOR FUTURE LABOUR MARKET STUDIES
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