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- QUESTION THREE 3.1 A customer database is an organised collection of comprehensive information about individual customers or prospects that is current, accessible, and actionable, for such marketing purposes as lead generation, lead qualification, sale of a product or service, or maintenance of customer relationships.With regard to the above information, critically discuss the importance of customer databases in relation to the marketing function. 3.2 Explain the importance of customer relationship management in marketing.Question no 2: Write a short note on customer relationship management system.Question no 1: What is Porter’s competitive forces model, how do organizations take advantage of competitive forces model using IT. Question no 2: Write a short note on customer relationship management system.
- Question 4 Consider the following scenario and then answer the questions that follow: You intend to open a car battery sales and service store in a centre featuring two used car dealerships. You intend to differentiate your business based on excellent customer service. Q.4.4 Explain how you will receive feedback from customers, as one step in setting up your customer service strategy. Note: it is important that you consider using examples when responding to this question.Practice Question 1 BackgroundKC Mechanic Shop was established by Mr. John, a seasoned mechanic who has over 20 years ofexperience in the automotive repair industry. Sales figures for the last ten months are as follows:-Months Actual Sales1 30,0002 39,0003 42,0004 50,0005 55,0006 61,0007 70,0008 77,0009 81,50010 90,000Spare Parts Use a three-period and a four-period weighted moving average to forecast salesfor the 12th month. (Use weights of 1,2,3 and 1,2,3 4). From the data provided in the case, use MAD to determine which forecastingtechnique is more accurate. If forecast for month 7 is $72,000, with an alpha of 0.4, use exponentialsmoothing to forecast sales for months 8 and 9.question 3 Using a service organisation of your choice, how do the concepts of the theater, role theory and script theory help to provide insights into consumer behavior during the ‘moment of truth’ encounter? What insights can you give that would be useful for management. question 4 What are the backstage and front stage elements of (a) a car repair facility, (b) an airline, (c) a university, and (d) a consulting firm. Under what circumstances would it be appropriate or even desirable to allow customers to see some of the backstage elements and how would you do it? (20 Marks)
- QUESTION 83 Once a customer has evaluated alternatives and made a choice, three basic issues are left: where to buy, how to pay for it, and: a. how to lower risk. b. what options are available. c. what is the rationale for purchase. d. when to buy it. QUESTION 84 You are working in the marketing area of a large firm, and the CEO has just expressed her anger at the marketing research done by your area. She said, “This doesn’t help me at all. How much money and time have we wasted? And, how did this happen? Aren’t you supposed to be marketing professionals?” You and your team are trying to understand just what went wrong before going back to the CEO. Which of the following is NOT a possibility your team should consider? a. The team could have gotten a better definition of what the CEO wanted to know before beginning the research b. The team could have hired an outside agency to do the research instead of doing it themselves. c. The team could have started at the end and worked…Question Three:a. At first glance, high quality health services may appear to bea luxury beyond the budgetary limits of most LDC healthsystems. Discuss. b. Describe the various determinants and dimensions of qualityassurance in a health settingQUESTION 3List the activities of a business using the Value Chain model's components
- Debate (Proposition) Topic: Too much Information Technology (IT) sophistication within theFinancial Service Industry has alienated customers and created several ethical and moral issuesinstead of enhanced and quality services.QUESTION 1.3 If any research endeavor. Errors in data collecting can have an impact on the results of a study, ultimately leading to erroneous results. The methods used to collect data for impact evaluation differ on a scale. Quantitative data gathering methods are at one end of the scale, while qualitative data collection methods are at the other. Choosing a particular data collection strategy will be determined by the accuracy of the information produced as well as practical issues such as the availability of staff, time, equipment, and other resources. Analyse the different data collection techniques, evaluate their respective purposes and assess their strengths andlimitations in order to create a critical understanding.Question 13 gulab Customer relationship management (CRM) software has been a huge driving force for ecommerce businesses for a number of years now. Discuss any FIVE (5) benefits of CRM for e-commerce businesses such as SmartMove. Full explain this question and text typing work only We should answer our question within 2 hours takes more time then we will reduce Rating Dont ignore this line