Question 66. Why does new product development theory show the process as an inverted triargle, with the first stage at the top of the triangle?O Because the number of ideas that will result in viable new products decreases as the process progresses.O Because there are more stage gates in the early stages of the process.O Because more money is spent in the early stages of the process than at later stages.O Because each project's potential revenue decreases as it progresses through the processQuestion 88. Southwest Airlines screens potential employees rigorously and uses several unique interview processes to hire the right people. Southwest also has an extensive training progran for new employeesThese tactics reducein service delivery,O VarlabilityO Overtead costsO Search qualitiesO CorsintenceQuestion 102 pts10. Ambient Management, Inc was experiencing a gap in the services it was providing. It dosed the gap by ensuring that its customer-facing staff had the skills, training, and proper tools to perform theirjobs. When compared with the gap model of service quality, the gap that the company addressed was between whatO cantoners warted nd what management thought customers wantedOmanagement thought cuntomers wanted and the ulity speoncations Rt develcpedO the company provided and wht the entoners were d it providedO the service lityecations and the service that wan actualy provided

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Answered: Question 6 6. Why does new product…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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