Read Article and Answer question #2. Topic: Big Brands, Online Startups Find Success Rests on Store ShelvesSynopsisAmerican shoppers will buy almost anything online. But when it comes to householdmainstays, from razors to tampons, the old-fashioned store still beckons. That reality is hitting some of theworld's biggest consumer-products companies, which collectively have invested billions of dollars in startups inrecent years that sold directly to consumers.After reading the article answer the following questions individually.1,2. Despite the growth in e-commerce, what advantages do traditional store-based retailersstill offer to marketers?ncumors still

Now a days online marketing has become the new trend in town. Almost everyone is busy in doing…

Answered: Read Article and Answer question #2.

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Marketing

Read Article and Answer question #2.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Online Marketing

Online marketing refers to advertising the industry’s product to the customer by using the internet. It is a comprehensive marketing strategy that includes emails, social media posts, paid search engine software, and more. Companies have changed their traditional marketing strategies to adapt an ultimate guide to online marketing as the target audience gets younger. It allows them to reach a wider, more relevant audience at a lower business transaction cost than brick-and-mortar business activities.

Question

Read Article and Answer question #2.

Topic: Big Brands, Online Startups Find Success Rests on Store Shelves
Synopsis
American shoppers will buy almost anything online. But when it comes to household
mainstays, from razors to tampons, the old-fashioned store still beckons. That reality is hitting some of the
world's biggest consumer-products companies, which collectively have invested billions of dollars in startups in
recent years that sold directly to consumers.
After reading the article answer the following questions individually.
1,
2. Despite the growth in e-commerce, what advantages do traditional store-based retailers
still offer to marketers?
ncumors still

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