Research online on a company and its main product(s). (Preferably, the company research on should have business in Singapore) Questions: 1. Does the company have both physical store and online platform, what are the differences? 2. Explain how the company understands its consumer needs and wants, and consumer buying behaviour.

Research online on a company and its main product(s). (Preferably, the company research on should have business in Singapore) Questions: 1. Does the company have both physical store and online platform, what are the differences? 2. Explain how the company understands its consumer needs and wants, and consumer buying behaviour.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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