Research starts with identifying a problem then building it into a research problem. Provide a response to the following scenario: Based on an analysis of the last six months' sales, your boss notices that sales of beef products are declining in your chain's restaurants. As beef sales have declined due to several newspaper stories reporting E. coli contamination discovered at area grocery stores, he suggests a survey of area restaurants to see if the situation is pervasive. What do you think of this research suggestion? How, if at all, could you improve on your boss's formulation of the research problem?

Research starts with identifying a problem then building it into a research problem. Provide a response to the following scenario: Based on an analysis of the last six months' sales, your boss notices that sales of beef products are declining in your chain's restaurants. As beef sales have declined due to several newspaper stories reporting E. coli contamination discovered at area grocery stores, he suggests a survey of area restaurants to see if the situation is pervasive. What do you think of this research suggestion? How, if at all, could you improve on your boss's formulation of the research problem?

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Chapter6: Category Strategy Development

Section: Chapter Questions

Problem 7DQ

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