Sales of hair dryers at the NOVO Store in City of San Fernando over the past 4 months have been 100, 110, 120 and 130 units (with 130 being the most recent sales). Develop as moving-average forecast for next month, using these three techniques: a. 3-month moving average b. 4-month moving average. c. Weighted 4-month moving average with the most recent month weighted 4, the preceding month 3, then 2 and the oldest month 1

Sales of hair dryers at the NOVO Store in City of San Fernando over the past 4 months have been 100, 110, 120 and 130 units (with 130 being the most recent sales). Develop as moving-average forecast for next month, using these three techniques: a. 3-month moving average b. 4-month moving average. c. Weighted 4-month moving average with the most recent month weighted 4, the preceding month 3, then 2 and the oldest month 1

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter14: Pricing Strategies

Section14.2: Forecasting Demand

Problem 1LO

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Under what conditions might a firm use multiple forecasting methods?
Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. Ethical decisions that affect a buyers ethical perspective usually involve the organizational environment, cultural environment, personal environment, and industry environment. Analyze this scenario using these four variables.
Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What should Sharon do in this situation?
Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What does the Institute of Supply Management code of ethics say about financial conflicts of interest?
Sales of Bluetooth Headphones at the Abdulla Electronics Enterprises in Model Town, India, over the past 4 months have been 100, 110, 120, and 130 units (with 130 being the most recent sales). Develop a moving-average forecast for next month, using following techniques: a) 3-month moving average. b) 4-month moving average. c) Weighted 4-month moving average with the most recent month weighted 4, the preceding month 3, then 2, and the oldest month weighted 1. d) If next month’s sales turn out to be 140 units, forecast the following month’s sales (months) using a 4-month moving average.
The sales of Bluetooth Headphones at the Dubai Electronics Enterprises in Jebel Ali, UAE, over the past 4 months have been 100, 110, 120, and 130 units (with 130 being the most recent sales). Develop a moving-average forecast for next month, using the following techniques: 5B. If next month's sales turn out to be 140 units, forecast the following month's sales (months) using a 4-month moving average.
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Following table shows the weekly sales of smart phones at electronic retail store: Week Number of smart phones Sold Forecast using 3 period moving average Error Forecast using exponential smoothing (with α =0.4) Error 1 48 2 41 3 55 4 64 5 62 6 55 7 8 Answer the following questions based on the data given above. Show all your calculations. What is the expected sales for the 7th week based on 3 period moving average. What is the forecast for the 8th week using the same method if the actual sales for week 7 happens to be 70? What is the expected sales for the 7th week based on exponential smoothing with α = 0.3? Which of the above two forecasting method is better based on MSE? Explain why?
Week CheeseburgerSales 1 354 2 344 3 368 4 317 5 361 Based on historical observations over the past five weeks, make a forecast for the next period using the following methods: simple average, three-period moving average, and exponential smoothing with α = 0.4, given a forecast of 326 cheeseburgers for the first week. (Round your answers to 2 decimal places,e.g. 250.25) Simple average: F6 = enter forecast using a simple average 3-Period moving average: F6 = enter forecast using 3-Period moving average Exponential smoothing: F6 = enter forecast using exponential smoothing If actual sales for week 6 turn out to be 365, compare the three forecasts using MAD. Which method performed best?(Calculate your answers using the error only in period 6.) MAD (simple average) = enter forecast using a simple average of MAD MAD (3-period moving average) = enter forecast using 3-period moving average of MAD MAD (exponential smoothing) = enter forecast using exponential…
Suppose that the Perpetual Help College of Rizal had the following record of its growth of enrollment from 2011 -2020. Year Enrolment Year Enrolment 2011 5,200 2016 7,000 2012 5,500 2017 8,800 2013 6,000 2018 9,400 2014 6,500 2019 9,600 2015 6,800 2020 10,500 a) Develop a forecast of enrolment beginning 2014 to 2021 using 3-years moving average forecast model. b) Using weights of .50 for the most recent data, .30 to the second recent data, and .20 to the 3 months old data, develop a forecast beginning 2014 to 2021 using 3 years weighted moving average forecast…
IN THE MID-1960S, WALT DISNEY’S DREAM was to build a family resort destination like no other. The dream became a reality when Walt Disney World Resort opened in 1971, featuring Magic Kingdom as the centerpiece. Today, millions of guests visit the Walt Disney World Resort each year to experience the world-class theme parks and hotels. Analytics feature prominently in the operations of Walt Disney World. Explain using illustrations how forecasting features in this company’s operations. Explain at least four methods of forecasting that can be used for Disney’s purpose.
IN THE MID-1960S, WALT DISNEY’S DREAM was to build a family resort destination like no other. Thedream became a reality when Walt Disney World Resort opened in 1971, featuring Magic Kingdom asthe centerpiece. Today, millions of guests visit the Walt Disney World Resort each year to experience theworld-class theme parks and hotels. Analytics feature prominently in the operations of Walt DisneyWorld.Explain using illustrations how forecasting features in this company’s operations.Explain at least four methods of forecasting that can be used for Disney’s purpose.