According to John Kotter, 70% of all transformation efforts fail. How do Lewin's three steps to implement change help to improve transformation efforts?

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter11: Managing Change And Innovation
Section: Chapter Questions
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 Theory of Change 

 According to John Kotter, 70% of all transformation efforts fail. How do Lewin's three steps to implement change help to improve transformation efforts?


A Companies Vision 

A vision must be aspirational, challenging, and achievable. Explain how a clear vision can impact an organization's decision making and the role it plays in organizational change.

 

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