The following monthly sales of chocolate boxes (in thousands of AUS dollars) have been recorded for January, February, March, and April, respectively: 9.5, 8, 9, 9. Examining the forecasting accuracy for the month of April only:  Explain which of the following forecasting method would you recommend: (i) the Naïve method, (ii) the Average method, or (iii) the Simple exponential smoothing method (assuming alpha= 0.8 and initial state (in December) of 8.5)

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter13: Regression And Forecasting Models
Section13.3: Simple Regression Models
Problem 2P: The file P13_02.xlsx contains five years of monthly data on sales (number of units sold) for a...
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The following monthly sales of chocolate boxes (in thousands of AUS dollars) have
been recorded for January, February, March, and April, respectively: 9.5, 8, 9, 9.
Examining the forecasting accuracy for the month of April only:
 Explain which of the following forecasting method would you recommend: (i)
the Naïve method, (ii) the Average method, or (iii) the Simple exponential
smoothing method (assuming alpha= 0.8 and initial state (in December) of 8.5)? 

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