The Montemar Company is considering contracting with a market research firm to do a survey to determine future market conditions. The results of the survey will indicate either positive or negative market conditions. There is a 0.60 probability of a positive report, given favorable conditions; a 0.30 probability of a positive report, given stable conditions; and 0.10 probability of a positive report; given unfavorable conditions. There is a 0.90 probability of negative report, given unfavorable conditions; a 0.70 probability given stable conditions; and a 0.40 probability, given favorable conditions. a) Draw the revised decision tree. b) Determine the decision strategy the company should follow. c) Determine the expected value of the strategy d) Determine the maximum amount the company should pay the market research firm for the survey results. e) Compute the efficiency of the sample information for the Montemar Company.
The Montemar Company is considering contracting with a market research firm to do a survey to determine future market conditions. The results of the survey will indicate either positive or negative market conditions. There is a 0.60 probability of a positive report, given favorable conditions; a 0.30 probability of a positive report, given stable conditions; and 0.10 probability of a positive report; given unfavorable conditions. There is a 0.90 probability of negative report, given unfavorable conditions; a 0.70 probability given stable conditions; and a 0.40 probability, given favorable conditions. a) Draw the revised decision tree. b) Determine the decision strategy the company should follow. c) Determine the expected value of the strategy d) Determine the maximum amount the company should pay the market research firm for the survey results. e) Compute the efficiency of the sample information for the Montemar Company.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter9: Decision Making Under Uncertainty
Section: Chapter Questions
Problem 31P
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pls answer the 2nd question:
The Montemar Company is considering contracting with a
d & e, as per the guidelines
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