It is a bottom-up approachwhere the sales force givestheir opinion on sales trend tothe top management. Since,the salesmen are the people,who are very close to themarket, can give a moreaccurate sales prediction onthe basis of their experiencewith the direct customers.Each salesperson estimatessales in his or her region.O a. Sales force compositeO b. Liner projectionO c. Market surveyO d. Delphi method IST STATEMENT: CRM uses dataanalysis about customers'history with a company toimprove businessrelationships with customers,specifically focusing oncustomer retention andultimately driving salesgrowth.2ND STATEMENT: CRMapproach and the systemsused to facilitate it, businesseslearn more about their targetaudiences and how to bestcater for their needs.O a. Ist Statement is TRUE,2nd Statement is FALSEO b. Ist Statement is FALSE,2nd Statement is FALSEO c. Ist Statement is TRUE,2nd Statement is TRUEO d. Ist Statement is FALSE,2nd Statement is TRUE

option a) sales force composite explanation- The sales force composite method is the bottom-up…

It is a bottom-up approach where the sales force gives their opinion on sales trend to the top management. Since, the salesmen are the people, who are very close to the market, can give a more accurate sales prediction on the basis of their experience with the direct customers. Each salesperson estimates sales in his or her region. O a. Sales force composite O b. Liner projection O c. Market survey d. Delphi method

It is a bottom-up approach where the sales force gives their opinion on sales trend to the top management. Since, the salesmen are the people, who are very close to the market, can give a more accurate sales prediction on the basis of their experience with the direct customers. Each salesperson estimates sales in his or her region. O a. Sales force composite O b. Liner projection O c. Market survey d. Delphi method

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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