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- Carefully define the demographics of the target market(s) by age, income, education, and lifestyle – Identify and discuss the demographics that should beincluded in the social media campaign for the iShirt.What is the major problem faced by Burt’s Bees in this case? e.g., The major problem (or challenge) facing Burt’s Bees is the brand is targeted to an inappropriate segment. WHAT strategic marketing steps should the new owners of the Burt’s Bees company (Clorox) take to overcome this challenge? e.g., Instead of targeting older consumers who are concerned about their health, Clorox should target a new customer segment. They should focus on a younger segment that is environmentally conscious, who would be willing to pay a premium for the Burt’s Bees branded products.The purpose of market segmentation is to _______. a. enable a marketer to tailor marketing mixes to meet the needs of one or more specific segments b. eliminate the need for developing marketing objectives c. divide a market into submarkets of equal size and equal number of customers d. change consumer attitudes and beliefs toward a product
- That marketers have an obligation to engage in fair competition and build proper customer relationships best relates to which of the following? a. Legal b. Citizenship c. Economic d. Philanthropic e. EthicalI need this question done in 10 minutes A. Explain differentiated (multi segment) and undifferentiated (mass marketing) target marketing strategies for a bookshop selling books, magazines, and stationery. Is a concentrated (niche) target marketing approach likely to be useful? Answer yes or no and explain why or why not. B. Describe a specific segment that would be a useful target market for a magazine called Fishing New Zealand. (use all four segmentation bases – Demographics, Geographics, Psychographics and Behaviour). C. Does gender based segmentation of the pen product category make sense? Answer yes or no and then explain your answer.text ___________ is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. a. Positioning b. Market segment c. Individual marketing d. Target marketing
- A Walk-in clinic such as an urgent care facility in South Carolina. How can i analyze the cultural and generational demographics of the consumers who use the facility. And How can I analyze the marketing approach used for the facility. If I consider the targeted audience of the facility based on the demographics of the consumers who use the facility. And if I consider whether marketing techniques can be the same when marketing to different demographics.A women’s health clinic has recognized the need to segment its market. Identify three bases by which this clinic might segment the female market, and identify the manner in which the “product” component of the marketing mix would change in light of the segmentation base used. Please write as much details please!Develop a brief segment profile for these three consumer segments. Note: You should consider their main needs, are they light or heavy users, what retailers they use, their likely demographics, are they brand loyal or switchers, what media do they consume, are they price sensitive, which brands are they most attracted to, and so on
- Choose any one social media platform or site and research the demographics of the users of that platform. what are the gender, age range, and income level of the typical user? Is this changing or expected to change in the near future? Based on that information, brainstorm at least five brands or products targeted at that market segment that could effectively be marketed on that platform.1) Cathy's Fashions is a small yet successful retail chain that sells women's clothing and accessories with a focus on buyers who have relatively higher income. For this specific purpose, the firm has rolled out several marketing initiatives aimed at women of a specific demographic. This is an example of ________. A) ambush marketing B) social marketing C) societal marketing D) target marketing E) cause marketingMarketing segmentation is widely used by advertisers in promoting products to potential consumers. Find examples of local print ads that match each of the major consumer segmentation variables. What is the target market for each ad? Why has the advertiser chosen a particular segmentation variable for each ad? (AACSB: Written and Oral Communication; Reflective Thinking)