le- and low- me earners Women in triathlons Baby boomers

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Demographics indicate the characteristics of human population and segments, especially those used to identify consumer m
Demographic characteristics can include age, gender, race, income, education, religion, and ethnicity. Marketers who are an
demographic information can tailor their promotional strategy to appeal to those demographic segments.
In addition to understanding their customers, the company itself, their competition, and their corporate partners in their imm
environment, marketers must also understand the macroenvironmental factors that operate in the external environment. The
components of the macroenvironment are culture, demographics, social issues, technologic advances, economic situation.
political/regulatory environment.
Match the category each segment belongs to based on the demographic group and marketing trend.
Middle- and low-
income earners
DEMOGRAPHIC GROUP
GENERATIONAL COHORT
INCOME
EDUCATION
GENDER
Women in
triathlons
ETHNICITY
The 78 million Americans born between 1946 and 1964
Baby boomers
SEGMENT
Baby boomers
Asian Americans
Consumers with
Bachelor's degree
MARKETING TREND
Highly individualistic, enjoy leisure
time, focused on maintaining youth
Concentrate on finding products
that deliver value
Higher annual average earnings
Purchase products that make them
feel "cool"
Tend to earn more and have more
schooling
Transcribed Image Text:Demographics indicate the characteristics of human population and segments, especially those used to identify consumer m Demographic characteristics can include age, gender, race, income, education, religion, and ethnicity. Marketers who are an demographic information can tailor their promotional strategy to appeal to those demographic segments. In addition to understanding their customers, the company itself, their competition, and their corporate partners in their imm environment, marketers must also understand the macroenvironmental factors that operate in the external environment. The components of the macroenvironment are culture, demographics, social issues, technologic advances, economic situation. political/regulatory environment. Match the category each segment belongs to based on the demographic group and marketing trend. Middle- and low- income earners DEMOGRAPHIC GROUP GENERATIONAL COHORT INCOME EDUCATION GENDER Women in triathlons ETHNICITY The 78 million Americans born between 1946 and 1964 Baby boomers SEGMENT Baby boomers Asian Americans Consumers with Bachelor's degree MARKETING TREND Highly individualistic, enjoy leisure time, focused on maintaining youth Concentrate on finding products that deliver value Higher annual average earnings Purchase products that make them feel "cool" Tend to earn more and have more schooling
Demographics indicate
etics of human population and segments, especially those used to identify consumer makes
Gemo
clude ape gender rece, income, education, gen dhnicity Merkatars who are with
demogranic information can tailor their promotional stategy to opes to those denogronic segments
do
dont under the the comparty at the centers in the na
environment mates must also understand the macsenvironmental factors that operate in the external environment. The primary
components of the macroenvironment are culture demographics, social lemues, sechnologic advances, economic shution, and
cortical reguatory environment
Mattheategory segment belongs to based on the demographic group and meeting d
16th and
DETECTOS
COME
DEMOGRAPHIC GROUP
EDUCATION
ETHNICITY
185 and
no
ess
Group of American pingg
w
INCOVE
10:00
DEMOGRAPHIC GROUP
GENERATIONAL COHORT
STUDITY
SEGMENT
Woman a
vations
Say
of human
and
the used to your
Death
Denograni
eristics o
nclude age, gender race income education, region, and ethnick Meters who are armed wit
demographic information can seler their primetione strategy to appeal to those demographic segments
in addition to understanding their customers, the company set the competition, and their corporate partners in the
environment, maraes mutandemend the meets the
The
theme Theme
components of the macroenvironment are culture demographics social issues tecnologic advances, economic situation and
polary
Match the categorywach segmentelongs to based on the demographic group and ma
P
PROD
S
MARKETING TREND
Coding
Co
Consumeshare her fore and cart 20s who are avloppe
www
Are
www
d
Com
Eachwar's decer
grave
wedding
Demographics i
demogriformat
w
in an understanding the camers, the company at a comption, and the
pain
environment, mark es must understand the macroenvironments factors the opere in the eng environment. The primary
are culture, demographics, social issues technologic edances, economic station and
components of th
politica regustory e
Mas the capoy en segment belongs toased on the gran pou and me
The group
143de- and low
INCOME
DEMOGRAPHE DROUP
GENERATIONAL COHORT
EDUCATION
acteristics of human population and segmes especially t
or their promotion strategy to opes to those denopronic seprits
1860s and
EL CO
Women
www
INCOVE
even
DEMOGRAPHIC GROUP
ETHNOTY
- ଦିନକ ଲେଖକ
o p
mation
By Asian Anic
Demographic indicate the characterstics of human population and segmes especially those used to identity consumer
eristics can include age, gendes race income.education, religion and envicty Meters who are bed with
Baby boomers
onto understanong merisoners, the company set mer competition, and their coate petrers in merinne
environment, markers must also understand the macieronmental factors that operate in the eternal environment. The primary
components of the macroenvironment are culture demographics, social sues, technologic sciences economic situation, and
peciegatory endem
Match the categorywach segment belongs to be on the demographic grand ma
Loc
Pu
These consumente cored a year agran
Sayer
SEGMENT
MARKETING TREND
wyw
used to identify consumer
Covens
Bachor's degree
C
Wate
C
Bachelor's degree
MARKETING TREND
dan na
Petal
Transcribed Image Text:Demographics indicate etics of human population and segments, especially those used to identify consumer makes Gemo clude ape gender rece, income, education, gen dhnicity Merkatars who are with demogranic information can tailor their promotional stategy to opes to those denogronic segments do dont under the the comparty at the centers in the na environment mates must also understand the macsenvironmental factors that operate in the external environment. The primary components of the macroenvironment are culture demographics, social lemues, sechnologic advances, economic shution, and cortical reguatory environment Mattheategory segment belongs to based on the demographic group and meeting d 16th and DETECTOS COME DEMOGRAPHIC GROUP EDUCATION ETHNICITY 185 and no ess Group of American pingg w INCOVE 10:00 DEMOGRAPHIC GROUP GENERATIONAL COHORT STUDITY SEGMENT Woman a vations Say of human and the used to your Death Denograni eristics o nclude age, gender race income education, region, and ethnick Meters who are armed wit demographic information can seler their primetione strategy to appeal to those demographic segments in addition to understanding their customers, the company set the competition, and their corporate partners in the environment, maraes mutandemend the meets the The theme Theme components of the macroenvironment are culture demographics social issues tecnologic advances, economic situation and polary Match the categorywach segmentelongs to based on the demographic group and ma P PROD S MARKETING TREND Coding Co Consumeshare her fore and cart 20s who are avloppe www Are www d Com Eachwar's decer grave wedding Demographics i demogriformat w in an understanding the camers, the company at a comption, and the pain environment, mark es must understand the macroenvironments factors the opere in the eng environment. The primary are culture, demographics, social issues technologic edances, economic station and components of th politica regustory e Mas the capoy en segment belongs toased on the gran pou and me The group 143de- and low INCOME DEMOGRAPHE DROUP GENERATIONAL COHORT EDUCATION acteristics of human population and segmes especially t or their promotion strategy to opes to those denopronic seprits 1860s and EL CO Women www INCOVE even DEMOGRAPHIC GROUP ETHNOTY - ଦିନକ ଲେଖକ o p mation By Asian Anic Demographic indicate the characterstics of human population and segmes especially those used to identity consumer eristics can include age, gendes race income.education, religion and envicty Meters who are bed with Baby boomers onto understanong merisoners, the company set mer competition, and their coate petrers in merinne environment, markers must also understand the macieronmental factors that operate in the eternal environment. The primary components of the macroenvironment are culture demographics, social sues, technologic sciences economic situation, and peciegatory endem Match the categorywach segment belongs to be on the demographic grand ma Loc Pu These consumente cored a year agran Sayer SEGMENT MARKETING TREND wyw used to identify consumer Covens Bachor's degree C Wate C Bachelor's degree MARKETING TREND dan na Petal
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