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Using the Internet to vary the marketing mix Physical evidence Sales/stal comtact People Process Promotion Marketing communications Personal promotion Sales promotion PR Branding Dinect marketing Place Trade Price Product Quality Image Branding Features Variants Mix Support Oustomer service • Customer focus • Business-led IT-supported • Design Positioning Individuals on marketing activities Individuals on customer contact Recruitment channels • Sales List Discounts df brand Product Credit Loddns Payment • Channel features methods Froe or number • Segmented channels Research and • Culture development image • Training derments

Using the Internet to vary the marketing mix Physical evidence Sales/stal comtact People Process Promotion Marketing communications Personal promotion Sales promotion PR Branding Dinect marketing Place Trade Price Product Quality Image Branding Features Variants Mix Support Oustomer service • Customer focus • Business-led IT-supported • Design Positioning Individuals on marketing activities Individuals on customer contact Recruitment channels • Sales List Discounts df brand Product Credit Loddns Payment • Channel features methods Froe or number • Segmented channels Research and • Culture development image • Training derments

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Summarise new opportunities to vary the marketing mix that arise through deploying the Internet.
Using the Intermet to vary the marketing mix Physical evidence • Sales/staft contact Process Product Quality Image Branding Features Promotion Marketing communications Personal Price Positioning Place • Trade channels • Sales People • Individuals on marketing Customer Lst Discounts Cedt Payment focus • Business-led • IT-supported Denign Seetures Research activities Individuals of brand support • Channel promotion Sales promotion * PR on customer number contact Mix Support Qustomer • Segmented channels Fr or Recruitment • Culture and expenence -Branding Dinict marketing development image Training and skilis • Remuneration elements 0ecanon Aualablty Warrantios
Transcribed Image Text:Using the Intermet to vary the marketing mix Physical evidence • Sales/staft contact Process Product Quality Image Branding Features Promotion Marketing communications Personal Price Positioning Place • Trade channels • Sales People • Individuals on marketing Customer Lst Discounts Cedt Payment focus • Business-led • IT-supported Denign Seetures Research activities Individuals of brand support • Channel promotion Sales promotion * PR on customer number contact Mix Support Qustomer • Segmented channels Fr or Recruitment • Culture and expenence -Branding Dinict marketing development image Training and skilis • Remuneration elements 0ecanon Aualablty Warrantios
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