Wat is the purpose of the Situation Analysis section of a Marketing Plan? Select one: a. To provide an overview of the internal and external conditions impacting the firms. b. To develop decision criteria on which markets to enter. c. To create of market support for a firms product or service. d. To only focus on which products in the market to compete against.
Wat is the purpose of the Situation Analysis section of a Marketing Plan? Select one: a. To provide an overview of the internal and external conditions impacting the firms. b. To develop decision criteria on which markets to enter. c. To create of market support for a firms product or service. d. To only focus on which products in the market to compete against.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Wat is the purpose of the Situation Analysis section of a Marketing Plan?
Select one:
a. To provide an overview of the internal and external conditions impacting the firms.
b. To develop decision criteria on which markets to enter.
c. To create of market support for a firms product or service.
d. To only focus on which products in the market to compete against.
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