What are the major challenges of companies todays in terms of marketing? You are advised to answer based on a real case. The case should be mentioned in the answer with the challenges explained and resolved. You also need to put up your conclusion at the end from a different perspective.
Q: What is a marketing manager? What are the skills and talent needed to become one?
A: Marketing is the most important field of management. Therefore it is required for businesses to hire…
Q: Imagine for a while that you are working as a Marketing Vice President Nike. After analyzing the…
A: Disclaimer: Since you have asked multiple question, we will solve the first question for you. If you…
Q: Using the information from your SWOT analysis, have you identified any opportunities that are a good…
A: Every company will try to create its weakness into its strength by creating various strategies…
Q: Marketing in a small firm is clearly different, as we have described in our lesson and in the text.…
A: Performing the Marketing function is not a simple task. Marketing requires a full team work and a…
Q: An important part of every company's marketing strategy is enhancing and improving customer…
A: Customer retention management is the act of keeping in touch with existing customers in order to…
Q: what strategies would you implement in your financial institution's finance and operations…
A: The strategies that should be implemented in financial institution's finance and operations…
Q: Why do marketing professionals care about and participate in supply chain decisions? Do you think…
A: Marketing plays a vital role in the supply chain decisions of the organization as a whole. That's…
Q: To identify the most attractive target markets for a business, what should we look for first? Why?
A: Having a well-defined target market is more important than ever, given the current state of the…
Q: What are the competencies or required skills to become a Marketing Manager? Kindly discuss.
A: Managers are the individuals of the organisation who are responsible for the planning,…
Q: Unless marketing managers understand the external environment, the firm cannot intelligently plan…
A: The marketing Environment can be elaborated as the numerous internal and external factors that have…
Q: In what ways can manufacturing firms in Kenya benefit from knowledge of marketing?
A: Marketing management: Under marketing management, the company owners try to make a study before the…
Q: Tell us the benefits of the marketing concept?
A: Marketing is said to collective activities to deal with external stakeholders and market to deliver…
Q: In a typical business, who do you think should be responsible for putting together the marketing…
A: Marketing plan is the plan which shows the details of the advertising strategies that a company will…
Q: What are your guide questions in planning your Marketing? State the function and goals of each…
A: The marketing plan may be part of the overall business plan. A strong marketing strategy is the…
Q: Briefly outline and explain what is your understanding of marketing? Suggest three (3) reason why…
A: 1. Briefly outline and explain what is your understanding of marketing? Marketing is the combined…
Q: Do you agree that the goals of marketing can be simplified down to just three words (that is, get,…
A: 1. The goal of marketing cannot be simplified to just these three words. Business houses develop…
Q: Briefly outline and explain what is your understanding of marketing? Suggest three (3) reason why…
A: "Since you have asked multiple questions so we will solve the first question for you. If you want…
Q: How would internal marketing be of help? Show specific examples
A: Internal marketing is the promotion of a company’s objectives, products and services to employees…
Q: why Experience is the best teacher in marketing?
A: Marketing is the most important factor in growing a business and generating sales. It is the…
Q: Why are we talking about company-wide strategic planning in a marketing text? What does strategic…
A: The strategic marketing process is a process in which a marketer or a company formulates marketing…
Q: “Marketing perspective lie at the heart of strategic decision making, whether at the corporate,…
A: Marketing is an integral part of the business and this is the unit that helps in generating the…
Q: Assuming you are a marketing officer of Bank in a City. The CEO of the said bank is asking you to…
A: Considering I am the marketing officer, the following can be the activities that can create a…
Q: You are the marketing manager for Lenovo Computers. You want to develop a new light-weight,…
A: Market- A market is a place where two parties are gathered for the exchange of goods and services…
Q: Do you think providing the resources and opportunities has a huge impact to the marketing strategy…
A: Marketing strategy : It is a process of reaching potential customers and turning them in to…
Q: “Marketing is too important to be left just to the Marketing Department”. Who said this?
A: Philip Almond
Q: Why are we talking about company-wide strategic planning in a marketing text?
A: Strategic planning is the management process of making specific business strategies, implementing…
Q: Please answer the question as much as detail possible with example. Think of a restaurant service…
A: Fruitful individuals don't do various things; they do things another way. Similar saying stands…
Q: Answer all the headings according to strategic marketing course and explain it one by one and it…
A: Since you have asked for multiple sub parts, we will solve the first three sub parts for you. To get…
Q: What do you think are the best strategies in marketing the company's products and/or services?…
A: When it comes to promoting a new product or service for your business, there may seem to be endless…
Q: In addition to CMOs, why do you believe so many other employees participate in marketing planning?
A: The CMO of a business can be helped by advertising specialists who have practical experience in…
Q: Give two examples of different ways that outstanding marketing companies do to learn about and…
A: A customer need refers to the various motivators that force a customer to look for a particular…
Q: a new Strategic planning for your company (Your company is a new company in E-commerce.
A: Strategic Planning: It is related with preparation of plans which will be executed in order to…
Q: There are many definitions for marketing. In your own words, explain your understanding of…
A: "Marketing is the process of identifying and defining the needs of the customers, and developing the…
Q: How are those strategic advantages communicated to customers via the company's customer…
A: The following are the key three steps for communicating competitive advantages to customers:…
Q: What should be include in a review of business 's key competitors?
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A: Marketing is critical and primary activity for any company along with production. Production helps…
Q: What are the different ways that outstanding marketing companies do to learn about and understand…
A: For any marketer, the most critical thing is that he is able to rightly understand what his target…
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A: Marketing has a huge role to play for companies to grow in the market and expand their business.…
Q: Comment on the essential nature of marketing planning and strategy formulation. Illustrate your…
A: A Marketing plan is a roadmap which is used build to achieve the organization's marketing…
What are the major challenges of companies todays in terms of marketing? You are advised to answer based on a real case. The case should be mentioned in the answer with the challenges explained and resolved. You also need to put up your conclusion at the end from a different perspective.
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- There are literally 100’s of different definitions of marketing available on the internet, and even marketing textbooks will use their own definition of what marketing is all about. And in the business world, especially across industries, you will find that different firms and different managers have a somewhat unique view of the role of marketing. As you probably know already however, the key goals of marketing are to: generate long-term profits, deliver customer satisfaction, and improve the competitive strengths of the organization over time. But let’s now have a very simple look at the role of marketing based on these three goals. The above marketing goals are really all about getting and keeping customers. This means that can we break marketing down to three simplistic responsibilities: Attract new customers (Get) Grow share of customer (Build) Retain profitable customers (Hold) In other words – GET – BUILD – HOLD customers. Clearly, there is a whole array of marketing…Why will we assess any business model, and how will we view our business solution that will deliver actionable business insights?What is the role of competitive analysis in marketing, and how can companies gain a competitive advantage through effective analysis?
- In order for a market to exisit, there must be a need for a product, ability to pay, willing to buy, authority to buy, and be a group large enough to result in a profit. Without these, you do not have a viable market. What are some things a person can do to prevent not having a viable market?When a business is doing well financially, why is it necessary to consider the viewpoint of the customers?Think of a business you have been planning to start or a product you always wanted to sell in Canada. What will be your marketing plan in order to get that product approved by Service Canada. List the innovative use of the product and how by starting the new business or by launching the new product you are going to help the economy? Also do Environment Scanning and make a list of Internal and External factors affecting your business and how you will manage them. Marketing Plan must be unique and innovative to capture the attention of audience and society.
- Should there be a balance between making a profit for pharmaceutical company owners and providing life-saving or life-extending drugs to customers? How much profit is too much profit and who determines the amount? How does that ‘balance’ get achieved?Choose a present/existing company and answer the following questions: 1.What product/services that you have recently purchased to the company? 2.On the product that you have chosen, do you feel satisfy on your purchase? Yes or No? and your reason. 3.Do you encounter problems with your chosen product? Yes or No? if yes what is it? 4.Where you able to report your complaints to the company? If yes? How did you call their attention? 5.How will the company improve its services/products for their customers?How is the field of marketing analytics affecting a business/organization? What changes will occur as a result? How do the tools and techniques of marketing analytics help persuade executives? What types of executives would find marketing analytics particularly persuasive? What dependent variables does your organization track at the executive level? How do those variables change as one goes lower in the organization, such as the product or service level?
- Analyze the marketing activities of Amazon.com inc. This analysis should cover the major topics as discussed in the course. The paper should focus on the strategic marketing decisions of a particular product or service (Amazon web service). Take the position of the marketing manager for the company’s product or service (Amazon web service). Should be at least three pages in length. Written analysis of product/service should include the following as appropriate (or as needed). Market Environment Competition Industry trends Environmental threats and opportunities S.W.O.T (political, demographic, technological, cultural, legal, etc.) The Market Segments served Target customer group Demand factors Behavior aspects of buying processProvide a synopsis of the marketing issue What makes you think this is a marketing issue What macroeconomental issues led to the current situation Do you predict recovery ( if a negative ) or success ( if a new launching or revamping of a current product)? Are there ethical consequences involved? Is the organization handling this marketing issue appropriately?Read the case below carefully and answer the following questions. Big Data, Big Business, Big Opportunities Imagine working 10 years to become the lead marketing executive at a large retail organization only to find that your competitor is invading your market share by 20 percent each year. You quickly decided to launch several online marketing promotions while improving your products, but find your efforts are fruitless as your competitor continues to steal your customers, destroying your profits while raising its own. As you begin to analyze your competitor's business strategy, you find that while you were focused on sales reports, product inventory analysis, and other traditional marketing efforts, your competitor was making a massive investment in upgrading all of its management information systems. This included systems capable of collecting, storing, and analyzing data from every store, product, and sales representative in the market. In fact, your competitor now knows more about…