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- Please critically evaluate the following research methodologies. Identify some of the problems with both methodologies. How could these methodologies be improved? 1. To access the extent of its trade area, a shopping mall stations interviewers in the parking lot every Monday and Friday evening. After people park their cars, interviewers walk up to them and ask them for their ZIP codes. 2. To access the potential for new horror movies starring alien robots, a major studio invites people to call a 900 number and vote yes if they would like to see such movies or no if they would not. Each caller is billed a $2 charge.State the research problems for each of the following management decision problems:( with explanation please) Should a new product be introduced? Should an advertising campaign that has run for three years be changed? Should the in-store promotion for an existing product line be increased What pricing strategy should be adopted for a new product?Provide three characteristics of survey research for Forever 21 to consider
- How do predictive analytics and data mining contribute to customer relationship management and sales forecasting in CRM?What role does data analysis play in interpreting and deriving insights from marketing research findings?What is marketing intelligence system? Explain how it differs from internal data? What are the advantages and disadvantages of both ?