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- All answes MUST be delivered from a Marketing, Tactical management perspective. 1. a) Show how the Marketing department can be computerised since Levi currently uses a manual system. *Application strategy with reason *Two advantages 1. b) From the perspective of your department and management level, discuss the effect of the PESTLE Analysis. Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences. Request information from TWO other departments(Production, Distribution, Sales, Finance & Accounting, Human Resources) that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requestingProduct managers can gather user data by surveying customers, running tests with a product's beta versions, conducting market research with people who aren't current product users, and collecting behavioral data as current users interact. All these data can be analyzed--either manually or algorithmically-to identify trends, discover the reasons for those trends, and predict whether the trends are predicted to recur. What kind of analytic is the product manager using? Describe the purpose and benefit of this analytics.Company objectives and oversight of how the company sees itself in the future. A. Mission and Vision Statements B. Marketing Techniques C. Market Analysis D.None of the above
- Q1 Pinterest app defines its purpose as “a tool for collecting and organizing the things that inspire everyone in the world.”what does this statement represent??? A-Strategy B-Operational Plan. C-Mission D-Vision E-Procedure1. Is it true that the more loyal the firmâs profitable customers, the higher the firmâs customer equity? a. no b. yes c. maybe d. cannot tell accurately e. only if the value proposition is understood 2. Surveys show that in markets with few customers and high margins, sellers want to create ________ with key customers. a. basic relationships b. relationship marketing c. extreme partnerships d. full partnerships e. marketing myopia 3. Many organizations today realize that in addition to providing financial benefits to customers, they must also add ________ benefits. a. social b. emotional c. rational d. psychographic e. product-use 4. By supplying customers with special equipment or computer linkages that help them manage their orders, payroll, or inventory, a business marketer would be building customer relationships by adding ________. a. greater customer service b. partnership marketing c. structural ties d. value-added services e. none of the above…On of the following is not a reason for establishing a new strategy of quality : O a. more choices for consumers O b. consumers are more sophisticated O c. Foreign markets have drown O d.isolated economy (The time left for exam is 30 minutes. I want a brief answer without a complete solution)
- 31. There is a danger in the use of dashboards that the company becomes too focused on tactical measures that may overshadow ____________. A. Measures of immediacy B. Measures of tenacity C. Measures of locus of control D. Measures of strategic importance E. All of these 32. There are times when marketers forget that marketing is not just a department and they fail to market the dashboard to __________. A. Customers B. Suppliers C. Key stakeholders D. The accounting group E. The finance area 33. The dashboard provides insight into the execution of critical business processes required to deliver on the _______________. A. Desired customer value propositions B. Elements of tactical numerology C. Desirable elements of diagnostic mathematics D. Suitable service message E. All of these 34. The dashboard for Apple Computers should be able to provide a read of ____________. A. The computer division’s relationship to the iPhone group B. The CEO’s efficiency in…4. What information should be conveyed in the executive summary? 5. Distinguish between short-term and long-term objectives. Between quantitative and qualitative objectives. Between efficiency and effectiveness. Give examples. 6. How is the market analysis section linked to the marketing section?For each of the following report situations, write a clear problem statement and list what fac-tors could or should be explored. a. A manufacturer of breakfast cereals wants to attract a new demographic of consumers. b. The manufacturer of a toothpaste wants a bigger share of the toothpaste market. c. A company wants to give its stockholders a summary of its operations for the past calendar year. d. A building contractor engaged to remodel an office for Company X submits a report sum-marizing its weekly progress. e. The supervisor of Department X must prepare a report about the need for a new staff member. f. Baker, Inc. is experiencing higher than normal employee turnover. g. An executive must rank three subordinates on the basis of their suitability for promotion to a particular job. h. A restaurant manager must compare two possible suppliers of fresh seafood. i. An investment consultant must advise a client on whether to invest in the development of a lake resort. j. A consultant…
- 9- The main function of business research is to: a. Attempt to forecast the future behaviour of market only b. Provide the solution to a business problem. c. Identify organizational needs only d. Provide information to assist managers in making business decisions Clear my choiceTo help you collect the most useful data for your mar-keting plan, develop a three-column table: 1 In column 1, list the information you would ideallylike to have to fill holes in your marketing plan. 2 In column 2, identify the source for each bit of in-formation in column 1, such as doing an Internet search, talking to prospective customers, lookingat internal data, and so forth.3 In column 3, set a priority on information you willhave time to spend collecting by ranking each item: 1 = most important; 2 = next most impor-tant, and so forth.11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s a. All of the answers are correct b. Management Process c. Marketing Mix d. Marketing Strategy 12.Barriers to entry is part of ___________. a. Threats of new entrants b. Market Rivalry c. Competitive Advantage d. All of the answers are correct 13.The ___________ is how much the consumer will pay. a. Product b. Promotion c. Price d. Place 14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market. a. Selling Features b. Value Proposition c. Unique Product d. None of the answers are correct 15.The ___________ is a customer segment which focuses on a wide range of potential customers. a. Management Strategy b. Mass Market c. Niche Market d. All of the answers are correct 16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services. a. Marketing Strategy…