Are you reshaping your customer value proposition for your hotel?How are you engaging with customers to understand their needs and expectations – and how they are changing in the digital environment?.How do mobile and online technologies change the way you can engage with and create new value for your customers? How will you drive the digital agenda in your industry rather than having it imposed on you by competitors?

1) 1. Pose the following straightforward queries to your team and to yourself: Who are our primary…

Answered: Are you reshaping your customer value…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Are you reshaping your customer value proposition for your hotel?

How are you engaging with customers to understand their needs and expectations – and how they are changing in the digital environment?
.How do mobile and online technologies change the way you can engage with and create new value for your customers?
How will you drive the digital agenda in your industry rather than having it imposed on you by competitors?

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