International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
9th Edition
ISBN: 9780134729220
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 1, Problem 16MESP
Summary Introduction

To Determine:

If there are negative impacts of broadcasting the US- style programs and ads to developing countries

Introduction:

Globalization is the process which allows a business to go beyond its territorial boundaries. In other words, globalization is an integration of international businesses. Globalization affects culture, sovereignty and physical environment of nations. Hence there is a need to upgrade the businesses in order to tune up with the globalization.

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