International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
9th Edition
ISBN: 9780134729220
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 1, Problem 9TU
Summary Introduction

To Determine:

The benefits of globalization of production and marketing to the company.

Introduction:

Globalization is the process which allows a business to go beyond its territorial boundaries. In other words, globalization is an integration of international businesses. Globalization affects culture, sovereignty and physical environment of nations. Globalization allows business to enjoy the different nation’s business benefits and opportunities.

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