EBK MANAGEMENT INFORMATION SYSTEMS
EBK MANAGEMENT INFORMATION SYSTEMS
16th Edition
ISBN: 9780135192047
Author: LAUDON
Publisher: VST
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Chapter 1, Problem 17MLM

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Firms use complementary assets to optimize the returns from their information system investments:

  • Complementary assets are used to improve the profit from new innovations and important for organization wishing to commercialize.
  • Complementary assets consider on both upstream and downstream of assets necessary to successfully.
  • On investing to information technology they helps to improve a greater value in organization structures, organization supportive values and behaviour patterns of the organization.
  • They also include new business models and business processes, supportive organizational culture and management behaviour and so on.
  • There are three types of complementary assets are used in an organization.
  • Social assets:
  • The Internet and World Wide Web and other components of information technology provides the infrastructure for an organization.
  • Computer literacy is increased with educational programs to raise employees based information technology...

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