Concept explainers
a)
To determine: The dimensions of customer utility that is highlighted by the given slogans.
a)
Explanation of Solution
Given slogan:
It is given that the firm would build the lenses uniquely based on the requirements of the eyes.
Dimension for the given slogan:
Fit: Fit is a subcomponent of consumption utility, which would mention how well the characteristics of the products matches with the requirements of the customers. Here, the slogan emphasizes fit.
b)
To determine: The dimensions of customer utility that is highlighted by the given slogans.
b)
Explanation of Solution
Given slogan:
It is given that the firm would deliver the burger in less than 1 minute. If it exceeds, the customer can eat for free.
Dimension for the given slogan:
Timing: Timing is a subcomponent of consumption utility, which would indicate the speed of the service. Here, the slogan emphasizes timing.
c)
To determine: The dimensions of customer utility that is highlighted by the given slogans.
c)
Explanation of Solution
Given slogan:
It is given that the firm matches any price in town.
Dimension for the given slogan:
Price: Price is a subcomponent of consumption utility, which would indicate how the well the price of the product matches with the quality of the product. The firm should provide service or product at a reasonable price. Here, the slogan emphasizes price.
d)
To determine: The dimensions of customer utility that is highlighted by the given slogans.
d)
Explanation of Solution
Given slogan:
It is given that the dealers of the firm would provide the service anywhere in the country.
Dimension for the given slogan:
Location: Location is a subcomponent of consumption utility, which would indicate how well the place where the service or product is provided is accessible. Here, the slogan emphasizes location.
e)
To determine: The dimensions of customer utility that is highlighted by the given slogans.
e)
Explanation of Solution
Given slogan:
It is given that the firm is providing the fastest internet in the nation.
Dimension for the given slogan:
Performance: Performance is a subcomponent of consumption utility, which would indicate the amount that average customer desires a product or service. Here, the slogan emphasizes performance.
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Chapter 1 Solutions
Operations Management With Connect
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