Operations Management: Processes and Supply Chains (12th Edition) (What's New in Operations Management)
Operations Management: Processes and Supply Chains (12th Edition) (What's New in Operations Management)
12th Edition
ISBN: 9780134741062
Author: Lee J. Krajewski, Manoj K. Malhotra, Larry P. Ritzman
Publisher: PEARSON
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Chapter 1, Problem 1P

(Refer to Solved Problem 1.) Coach Bjourn Toulouse led the Big Red Herrings to several disappointing football seasons. Only better recruiting will return the Big Red Herrings to winning form. Because of the current state of the program, Boehring University fans are unlikely to support increases in the $192 season ticket price. Improved recruitment will increase overhead costs to $30,000 per class section from the current $25.000 per class section. The university’s budget plan is to cover recruitment costs by increasing the average class size to 75 students. Labor costs will increase to $6,500 per 3-credit course. Material costs will be about $25 per sin dent for each 3-credit course. Tuition will be $200 per semester credit, which is supplemented by state Support of $100 per semester credit.

  1. What is the multifactor productivity ratio? Compared to the result obtained in Solved Problem 1, did productivity increase or decrease for the course process?
  2. If instructors work an average of 20 hours per week for 16 weeks for each 3-credit class of 75 students, what is the labor productivity ratio?

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b. Based on this extrapolation, when would Amazon be predicted to equal Walmart in revenue? c. Why has Amazon been growing faster than Walmart? Is the slow growth of Walmart related to  the rapid growth of Amazon?
CASE # 2: THERE IS ONLY SO MUCH REVENUE THAT COFFEE, LATTES, AND PASTRIES CAN BRING IN, SO STARBUCKS PERFORMED SWOT AND QSPM ANALYSIS AND DECIDED TO SPEND MILLIONS ON THREE NEW STRATEGIES: (1) PROVIDE BEER AND WINE, (2) PROVIDE EXPANDED LUNCH AND DINNER MENUS, AND (3) PROVIDE ADVANCED MOBILE ORDERING.SEVERAL KEY FACTORS THAT ENTERED INTO THIS DECISION WERE: (1) THERE HAVE BEEN LONG WAIT TIMES FOR CUSTOMERS TO GET SERVED AS MANY OF ITS LOCATIONS, (2) COMPANY BUSINESS HAD FALLEN OFF 30% AFTER MORNING BREAKFAST, AND (3) PANERA BREAD, ATLANTA BREAD AND DUNKIN DONUTS WERE EXPANDING THEIR MENUS AND GROWING REVENUE 15% FASTER THAN STARBUCKS.STARBUCKS FIVE-YEAR STRATEGIC PLAN IS TO DOUBLE ITS U.S. FOOD REVENUE TO MORE THAN $4 BILLION, WITH WINE AND BEER ALONE ADDING 1 BILLION IN 2015.STARBUCKS NEW FOOD ITEMS INCLUDE TRUFFLE MACARONI AND CHEESE, PARMESAN CRUSTED CHICKEN SKEWERS, BACON-WRAPPED DATES WITH BALSAMIC GLAZE, ARTICHOKE AND GOAT CHEESE FLATBREAD, AND CHOCOLATE ESPRESSO, CHAMPAGNE, AND…
Revenue in the Consumer division increased by 1.7 percent, owing primarily to volume growth in the Salad Dressing, Pie, and Beverage categories. In comparison to the previous year, EBITDA fell by R131,3 million (13.3 percent) to R853,9 million. The Groceries cluster delivered pleasing growth, owing to increases in volume and margins across all of its business units. EBITDA for chicken fell significantly due to low prices in an oversupplied market and rising input costs. The emphasis will remain on lowering operating costs and increasing efficiencies. RCL FOODS' total food basket grew faster than the Ask'd industry basket. Groceries delivered another strong year-end result, with EBITDA increasing 23.4 percent to R639,6 million at a margin of 10.8 percent. As a result of improved margins across most categories, Grocery, Pies, and Beverages were far ahead of the prior year. Despite aggressive competitor activity, Aztec's portfolio of number one brands remains firmly established as market…

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