The results of a 2013 Adobe system study on retail apps and buying habits reveal insights on perceptions and attitudes towards mobile shopping using retail apps and browsers, providing new direction for retailers to develop their digital published strategies (adobe.ly/11gt8Rq). Increased consumer interest in using shopping application means retailers must adapt to meet rising expectation for specialized mobile shopping experiences. The results indicate that tablet user (55%) are almost twice as likely as smartphone users (28%) to use their device to purchase and services. The findings also reveal that retails and catalog apps are rapidly catching up to mobile browsers as a viable shopping channel: nearly half of all mobile shoppers are interested in using apps instead of a mobile browser (45% of tablet shoppers and 49% of smartphone shoppers). The research is based on an online survey with a sample of 1,003 consumers. Identify potential concerns with coverage, nonresponse, sampling, and measurement errors.
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