MARKETING-W/MINDTAP ACCESS CARD
MARKETING-W/MINDTAP ACCESS CARD
12th Edition
ISBN: 9781305427198
Author: Lamb
Publisher: CENGAGE L
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Chapter 1, Problem 3LO
Summary Introduction

To discuss: The difference between market orientation and sales orientation.

Marketing refers to the set of institution, activity, and process of communication, creating, exchanging offerings, and delivering which has the values of clients, customers, society and partners at larger.

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Chapter 1 Solutions

MARKETING-W/MINDTAP ACCESS CARD