EBK MKTG 9
EBK MKTG 9
9th Edition
ISBN: 9781305686427
Author: Lamb
Publisher: YUZU
Question
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Chapter 1, Problem 3LO
Summary Introduction

To discuss: The difference between market orientation and sales orientation.

Marketing refers to the set of institution, activity, and process of communication, creating, exchanging offerings, and delivering which has the values of clients, customers, society and partners at larger.

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