MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Question
Chapter 1, Problem 9DRQ
Summary Introduction
To discuss: The customer relationship and the reason that it is significant to “manage” this relationship.
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What is customer relationship management? Why is it soimportant to “manage” this relationship?
What is the importance of managing customer relationships?
What is Customer Relationship Management? Explain
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- What is customer relationship management (CRM)? How are firms integrating this information into their marketing and general business practices?arrow_forwardWhat is voice of the customer?arrow_forwardIn what ways does CRM contribute to the creation of a 360-degree customer view, and why is this view essential for businesses?arrow_forward
- What is a customer solution and what does it have to do with selling?arrow_forwardWhat is Customer Relationship Management (CRM), and how does it help businesses in managing their customer interactions effectively?arrow_forwardHow can customers achieve satisfaction? As an entrepreneur competing with other businesses, what are the various programs/tools that can be used by marketers in building customer relationship management? Explain with examples on how each of these programs can be applied.arrow_forward
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