MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 10, Problem 13QA
Summary Introduction
To explain: The reason behind firms giving discounts in pricing to the members of the distribution channel.
Introduction: The members of the distribution channel include wholesaler, retailer and agents which help the firm in making the goods available to the consumers. Discounts are reduction in prices.
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Students have asked these similar questions
Why do marketets use trade or functional discounts,quantity discounts, cash discounts, and seasonal discounts in pricing to members of the channel?
1. Given that there is a serious disadvantage to cost-based pricing, how would your account for its widespread use in retailing and other businesses?
2. What is parity pricing? How does it differ from other forms of competition-based pricing?
3. Describe some ways that a seller using competition-based pricing could deal with the presence in the marketplace of a variety of prices for an item.
How would a business/organization apply variant pricing in their organization to cater to multiple markets?
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MARKETING:REAL PEOPLE,REAL CHOICES
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