MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Concept explainers

Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one…
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
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Chapter 10, Problem 9QA
Summary Introduction

To explain: The appropriateness of skimming price in case of new products, cases where penetration pricing and trial pricing strategy are the best.

Introduction:There are a good number of pricing strategies which marketers follow as per the suitability and requirement. Different strategies can be implemented for different products.

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For new products, when is skimming pricing more appropriate, and when is penetration pricing the best strategy? When would trial pricing be an effective pricing strategy?
Common Pricing Strategies: 1.Value-based pricing2.Competitive pricing 3.Price skimming4.Cost-plus pricing5.Penetration pricing6.Economy pricing7.Dynamic pricing Question: Among the different types of pricing strategy, what do you think is the most effective and has factual basis? Explain briefly. Thank you for answering:)
What are the disadvantages of competition-based pricing?

Chapter 10 Solutions

MARKETING:REAL PEOPLE,REAL CHOICES

Ch. 10 - Prob. 1QACh. 10 - Describe and give examples of some of the...Ch. 10 - Prob. 3QACh. 10 - Prob. 4QACh. 10 - Prob. 5QACh. 10 - Prob. 6QACh. 10 - Prob. 7QACh. 10 - Prob. 8QACh. 10 - Prob. 9QACh. 10 - Prob. 10QA
Ch. 10 - Prob. 11QACh. 10 - Prob. 12QACh. 10 - Prob. 13QACh. 10 - Prob. 15QACh. 10 - Prob. 16QACh. 10 - Prob. 17QA
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