Chapter 10, Problem 3DRQ

Compare and contrast the difference between the “Pull” and “ Push” approaches to digital marketing communication planning for launching a new product abroad

How does the trade-off between reach and frequency influence media planning? Define the reach patterns and provide examples when each should be used?

You are the manager of digital communications of a furniture manufacturing company. Explain at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy)which will be most effective during that stage.

How does the “Live Tests ” campaign demonstrate the characteristic of integrated marketing communication?

300 words: What are the benefits of using email in marketing to fly over canada? Why fly over canada? What is the impact of using email? What's the connection between using email and the web and youtobe and social media?

When developing a social media campaign, what is critical and uniqueabout the copy and images used on social media compared to otherforms of IMC?

use practical and real examples to explain   8   Some would see digital media primarily as a means of advertising and selling products. If you had a home furniture company, what would the opportunities for digital marketing be? Give at least three examples.

Answer The Following questions: 1. How did Coca-Cola company use social media to promote its coke camping? Explain 2. Why was the campaign a success? Discuss & justify.

Provide an example of how an American professional sports organization uses different media to present a consistent message using integrated marketing communications (IMC). Who is their target market, what is their message, and what media should they use?