MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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As a marketeer, what is the best social media platform to spread your brand? Facebook, Twitter, or Instagram? Why?
Choose two different online companies and for each, try to identify the social, mobile, and local marketing efforts the company has implemented. Do they use social plugins on their websites? Do they have a Facebook page? If so, visit those pages to see how they are using them. How is the Facebook page different from the company’s website? Can you identify how the firms use mobile marketing? Use your smartphone or tablet to access their apps, if they have one, and websites. Are their websites designed specifically for each platform? In conclusion, compare and critically contrast these firms, and make recommendations for how you, as a marketing manager, would improve their effectiveness.
How does Airbnb use social media based on recent information and company’s response to improve customer loyalty?
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- describe the tool B-to-B marketers use to engage customers.what are the challenges with B-to-B social media marketing?arrow_forwardWhat are the benefits and drawbacks of creating a marketing plan, before starting a digital project? Why it is important.arrow_forwardDescribe the tools B-to-B marketers use to engage customers. What are the challenges with B-to-B social media marketing?arrow_forward
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- SATISFY ALL THE QUESTIONS NEEDED! Please fully watch the video below and expound more about the benefits of digital marketing. After this, answer if can you still think of a successful and famous company around the world that haven’t explored yet the route of direct and digital marketing? Then answer the following: A. Give at least 1 example of such companies and discuss their current traditional marketing efforts. B. Do you think they can still survive today and even tomorrow’s marketplace by sticking to traditional marketing strategies alone? C. If they should already start incorporating digital marketing strategies in their current efforts, suggest at least 1 specific digital marketing tool that they can start using, and then discuss how this tool can help them sustain strong & profitable customer relationships at present. YT Video: https://www.yxutxbx.com/watch?v=NnW0UB8cm6Q (please change the x to correct name) DO NOT COPY AND PASTE ANSWERS FORM OTHER SOURCE.arrow_forwardWhat are the10 Best Practices for Using Social Media in Marketing? can you answer in list form pleasearrow_forwardLets assume Apple is interested in breaking into the fashion industry woth a new line of iShirts. Design and delivery a social media marketing plan. provide a campaign goal and social media goal.arrow_forward
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