CONNECT CODE CUSTOM FOR USM MKT
7th Edition
ISBN: 9781265841409
Author: Grewal
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 10, Problem 8MA
Summary Introduction
To discuss: The secondary sources of information Company D use to conduct research.
Summary Introduction
To discuss: The ways company gather information and the information that should be preferred.
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You work for a company who manufactures and sells accessories, and you have been asked to conduct research to determine how the company can increase its bow ties sales. Sales will increase if you can get new customers to use your product and/or get your current customers to purchase more bow ties.
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Chapter 10 Solutions
CONNECT CODE CUSTOM FOR USM MKT
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