Research Methods (Custom)
Research Methods (Custom)
5th Edition
ISBN: 9781305771291
Author: GRAVETTER
Publisher: CENGAGE L
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Chapter 10.2, Problem 3LO

Explain how individual differences threaten the internal validity of a nonequivalent group design.

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A new brand of women clothes is to enter the Lebanese market. Like all other companies, this women's fashion company has a research team that is responsible for conducting a survey to collect and analyze information on the region and population in order to better understand their customers' characteristics, their profile, and their purchasing pattern. What type of research question is probably going to be used by the research team? Casual Exploratory Descriptive Exploratory and Casual
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Research Methods (Custom)

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