Business Esentials, Student Value Edition Plus 2017 MyLab Intro to Business with Pearson eText -- Access Card Package (11th Edition)
Business Esentials, Student Value Edition Plus 2017 MyLab Intro to Business with Pearson eText -- Access Card Package (11th Edition)
11th Edition
ISBN: 9780134796741
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
Question
Book Icon
Chapter 11, Problem 11.15A
Summary Introduction

To determine: The preliminary design of the marketing mix for the target market.

Introduction:

Marketing is said to be the act of communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society.

Blurred answer
Students have asked these similar questions
Apply the marketing principles to Manchester United football club: What classification is the core sports products and non-sport products used by the club? Describe the key strategy the club has focused on for effective marketing, and give a rationale for your answer, along with examples.
Purpose of the marketing plan? Why will they use it?
What is the purpose of a marketing plan for a company or a product/service? What do you think about each step of the marketing plan? Select one of the steps of the marketing plan and provide your explanation.
Knowledge Booster
Background pattern image
Similar questions
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing