Business Esentials, Student Value Edition Plus 2017 MyLab Intro to Business with Pearson eText -- Access Card Package (11th Edition)
11th Edition
ISBN: 9780134796741
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 11, Problem 11.28C
Summary Introduction
Case summary:
Person MP longed to pursue a career in arts. Her father left her when she was 19. She stated schooling in College R of arts and design. She managed to pay her first-year fee by working part-time. However, she could not able to pay her second-year fee. Hence, she discontinued the schooling and looking for a job. She started making videos on Website Y about makeup tutorials and she started a blog about her life.
Within four years, she becomes a brand in Website Y. Company G offered $1 million to create 20 hours of content. In 2014, College R of arts and design awarded her an honorary doctorate. Later, she created her own beauty brand EC when she partnered with Company L of Country U. By 2016, Person MP’s channel in Website Y had more than 8 million followers.
To determine: The target audience of Person MP.
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Students have asked these similar questions
What is one target market that you have identified? How would you describe the specifics of the Persona in that target market? Then How would you market most effectively to that Persona?
Who is the target audience?
Women of different ages and segments take their Shampoos very seriously and will very carefully select the ones suitable for their hair type. They may buy multiple hair products for different usage and stages and will spend a lot of time in purchasing such products. On the other hand men are least interested in shampoos and hair products. For them a single product works well and will spend least time purchasing such products." In view of above statement answer the following:
a. How do you promote a product which may be high involvement to one segment but low for another?
b. Can a low involvement product be converted into a high involvement one?
Chapter 11 Solutions
Business Esentials, Student Value Edition Plus 2017 MyLab Intro to Business with Pearson eText -- Access Card Package (11th Edition)
Ch. 11 - Prob. 11.1QRCh. 11 - Prob. 11.2QRCh. 11 - Prob. 11.3QRCh. 11 - Prob. 11.4QRCh. 11 - Prob. 11.5QACh. 11 - Prob. 11.6QACh. 11 - Prob. 11.7QACh. 11 - Prob. 11.8QACh. 11 - Identify a company with a product that interests...Ch. 11 - Prob. 11.11A
Ch. 11 - Prob. 11.12ACh. 11 - Discuss how your team is going to identify the...Ch. 11 - Prob. 11.14ACh. 11 - Prob. 11.15ACh. 11 - Prob. 11.16TECh. 11 - Prob. 11.17TECh. 11 - Prob. 11.18TECh. 11 - Prob. 11.19TECh. 11 - Prob. 11.20TECh. 11 - Prob. 11.21TECh. 11 - Prob. 11.22EECh. 11 - Prob. 11.23EECh. 11 - Prob. 11.24EECh. 11 - Prob. 11.25CCh. 11 - Prob. 11.26CCh. 11 - Prob. 11.27CCh. 11 - Prob. 11.28CCh. 11 - Prob. 11.29CCh. 11 - Prob. 11.30CCh. 11 - Prob. 11.31CCh. 11 - Prob. 11.32CCh. 11 - Prob. 11.33C
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