Business Essentials (12th Edition) (What's New in Intro to Business)
12th Edition
ISBN: 9780134728391
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 11, Problem 11.22EE
Summary Introduction
Case summary:
Person X is the marketing manager for a major dietary supplement company. The company has spent several hundred thousand dollars for research and development. They found a supplementary that helps the people to lose weight. However, by testing a small group of people, who took the supplementary was detected with the rare neurological disorder. It is clear that the supplementary is the cause for the disorder.
To determine: The ethical issues in the situation.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Given a variable of the marketing mix,describe an ethical issue related to thatvariable.
How does a marketing audit assess the company's compliance with relevant laws, regulations, and ethical standards?
Have you ever encountered a marketing campaign that you considered unethical? What must marketers do to be sure their actions and deliverables are ethical? What are the consequences of unethical behavior?
Chapter 11 Solutions
Business Essentials (12th Edition) (What's New in Intro to Business)
Ch. 11 - Prob. 11.1QRCh. 11 - Prob. 11.2QRCh. 11 - Prob. 11.3QRCh. 11 - Prob. 11.4QRCh. 11 - Prob. 11.5QACh. 11 - Prob. 11.6QACh. 11 - Imagine being the marketing manager for a large...Ch. 11 - Prob. 11.8QACh. 11 - Identify a company with a product that interests...Ch. 11 - Prob. 11.11A
Ch. 11 - Prob. 11.12ACh. 11 - Discuss how your team is going to identify the...Ch. 11 - Prob. 11.14ACh. 11 - Prob. 11.15ACh. 11 - Prob. 11.16TECh. 11 - Prob. 11.17TECh. 11 - Prob. 11.18TECh. 11 - Prob. 11.19TECh. 11 - Prob. 11.20TECh. 11 - Prob. 11.21TECh. 11 - Prob. 11.22EECh. 11 - Prob. 11.23EECh. 11 - Prob. 11.24EECh. 11 - Prob. 11.25CCh. 11 - Prob. 11.26CCh. 11 - Prob. 11.27CCh. 11 - Prob. 11.28CCh. 11 - Prob. 11.29CCh. 11 - Prob. 11.30CCh. 11 - Prob. 11.31CCh. 11 - Prob. 11.32CCh. 11 - Prob. 11.33C
Knowledge Booster
Similar questions
- What are some ethical considerations for a company in its public relations and marketing efforts?arrow_forwardBig Bang or Big Bust: Marketing Bulletproof Products for Children 1. Do you categorize advertisements for bulletproof backpacks for kids as ethical or unethical? Discuss the rationale for your viewpoint. 2. Are there conditions for which fear-appeal advertising campaigns are appropriate? Explain your answer by providing examples. 3. To what extent is the marketing and advertising industry responsible for ensuring ethical standards of advertising are defined and implemented? 4. To what extent are marketing and advertising agencies responsible for ensuring ethical standards of advertising are defined and implemented? 5. To what extent are marketing and advertising professionals responsible for ensuring ethical standards of advertising are defined and implemented? 6. Should Michelle accept the job offer as a marketing employee at a company that sells bulletproof products for children?arrow_forwardDiscuss, How does a marketing audit assess the company's compliance with relevant laws, regulations, and ethical standards?arrow_forward
- Identify 5 main risks coca cola's customers will be worried about when buying products and justify why?.also provide suggestions on how to reduce this risk perceptionarrow_forwardList What are some ethical considerations that businesses should take into account when using guerilla marketing tactics?arrow_forwardIs the business or marketing idea valid?arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning