Business Essentials (12th Edition) (What's New in Intro to Business)
Business Essentials (12th Edition) (What's New in Intro to Business)
12th Edition
ISBN: 9780134728391
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 11, Problem 11.11A
Summary Introduction

To determine: The “statement of marketing objectives” and its contribution to the mission of the company.

Introduction:

Marketing is said to be the act of communicating, creating, exchanging, and delivering the offerings that are beneficial to the company, customers, shareholders, and society.

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The role of the marketing manager is inclusive as to the development and implementation of the strategic marketing plan.  please outline the core elements of an effective marketing strategy and how the role of the marketing manager influences the overall development and implementation of the marketing strategy.
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