PRINCIPLES OF MARKETING >C<
17th Edition
ISBN: 9781323555651
Author: Kotler
Publisher: PEARSON C
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Chapter 11, Problem 11.2DQ
Summary Introduction
To discuss: The meaning for product bundle pricing with examples of companies using it.
A pricing strategy considers portions, capacity to pay, economic situations, contender activities, trade margins and input costs, among others. It is focused at the characterized customers and against contenders.
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How do you create a 5-page informational brochure will include the following, Role of pricing decisions on the overall company and marketing strategies, Value-based pricing (value-in-use and value-in-exchange), Price skimming and penetration, Management of international distribution channels and logistics, Mass customization, Five aspects of communication, Social media mix, Viral marketing as a viable marketing tactic that can deliver a positive return on investment (ROI)?
How do you create a 5-page informational brochure for a company like Walmart and will include the following, Role of pricing decisions on the overall company and marketing strategies, Value-based pricing (value-in-use and value-in-exchange), Price skimming and penetration, Management of international distribution channels and logistics, Mass customization, Five aspects of communication, Social media mix, Viral marketing as a viable marketing tactic that can deliver a positive return on investment (ROI)?
Research Smashburger pricing.
Discuss the three major pricing strategies in relation to Smashburger.
Customer-Value Based Pricing
Cost-Based Pricing
Competition-Based
Which do you think is the company’s core strategic pricing strategy?
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