Case summary:
Company PG has dominated in the shaving section. It owns the global brands in the shaving section. Even though Company PG is selling its products in more than 180 countries, Country U is the leading market. Country U provide more than 60 percent of their annual profits and more than 35 percent of their products are sold in Country U. There is a reduction in middle-class
The price of the food, education, and gasoline has increased. However, there is no change in their wage. It is the time when they revised their target market. They have started concentrating on ten product categories which include 65 brands. Their new product development is affected.
To determine: The roles of target marketing and market segmentation.
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Business Essentials (11th Edition)
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning