Chapter 11, Problem 14CR

Summary Introduction

To Determine:

If the drawbacks of the corporate leveraging of social media sufficient to make you think it is better for them to avoid certain media or not.

Case Summary: During recent days, in the success of the organizations, social media plays a very important role. Since the Chief executive officers cannot control their communication with social media, thus they do not participate in social media in most of the companies. However greater benefits to the company can be brought up by participating in social media. Now companies these days are developing some social media strategies so that they get most of the benefits from social media. To communicate effectively, the companies are thus working on creating a social media brand.

Interpretation: The impact of the disadvantages of corporate influence on social media.

Adequate Information: Out of ten CEOs in the Fortune 500, only three have any presence on social media however some experts say that social media improves productivity as through social media employees remain connected to the company. Former chief technology officer of Cisco, Padmasree Warrior has refined her presentations before a test audience by using social media.