Chapter 11, Problem 16CR

Summary Introduction

To Determine:

the future direction of social media in business and how emerging technologies change your forecast.

Case Summary: During recent days, in the success of the organizations, social media plays a very important role. Since the Chief executive officers cannot control their communication with social media, thus they do not participate in social media in most of the companies. However greater benefits to the company can be brought up by participating in social media. Now companies these days are developing some social media strategies so that they get most of the benefits from social media. To communicate effectively, the companies are thus working on creating a social media brand.

Interpretation: With the pace and direction in which social media would be moving in future in businesses and changes in forecast that might happen due to emerge of new technologies. In short, the future of social media and the role of emerging technologies in businesses.

Adequate Information: Out of ten CEOs in the Fortune 500, only three have any presence on social media however some experts say that social media improves productivity as through social media employees remain connected to the company. Former chief technology officer of Cisco, Padmasree Warrior has refined her presentations before a test audience by using social media.