Business Driven Technology
Business Driven Technology
7th Edition
ISBN: 9781259567322
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
Question
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Chapter 11, Problem 1CQ
Program Plan Intro

Customer relationship management:

  • Customer relationship management is a methodology that manages an organization’s communication with their customers.
  • This method uses client’s history with the company to improve business relationships.
  • Modern customer relationship management constructs sustainable enduring customer relationships that generate value for company and customers.

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