Business Driven Technology
7th Edition
ISBN: 9781259567322
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
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Question
Chapter 11, Problem 4RQ
Program Plan Intro
Customer relationship management (CRM):
This concept came into frame to manage a company’s interaction with current and potential customers. This approach uses data analysis about the customer’s history with a company so as to improve business relationships with customers and it specifically focuses on customer retention and ultimately driving sales growth. It is also useful to learn more about the company’s target audiences and how to fulfill their needs.
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Explain the concept of CRM gamification and how it can be used to motivate sales and customer support teams.
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Chapter 11 Solutions
Business Driven Technology
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- What are the advantages of better customer service?arrow_forwardHow can companies proactively gather customer feedback to identify potential sources of conflict before they escalate?arrow_forwardWhat strategies can businesses employ to maintain customer trust and satisfaction after a conflict has been resolved?arrow_forward
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